Chivas’s I RISE, WE RISE returns for its third consecutive year, and it’s going to be a vibe. Set to take place on 2nd November 2024 at Jiospace in Petaling Jaya, the event will see Chivas celebrating the subcultures that define modern hustle and success.
As a brand, Chivas has always championed the idea that success is not an individual journey but a collective pursuit, and this philosophy is mirrored in the ethos of fashion, music and mixology. The I RISE, WE RISE movement is built on Chivas’s belief that one person’s success means the success of the community, where ambition is shared and collective support is key to rising to the top.
Now in its third edition, this year’s I RISE, WE RISE event shifts focus to amplifying the subcultures and communities that thrive at the intersection of creativity and ambition. The direction of the event draws inspiration from underground movements, embracing the raw, unfiltered creativity that defines the subcultures at the heart of today’s youth.
Anchored by three core pillars—music, street fashion, and mixology—the event will embody the relentless ambition of the HUSTLE generation, a new breed of Chivas drinkers: individuals who forge their own path, embrace creativity, and continually strive for collective success. In relation to this, Chivas is bringing together visionary personalities from these respective industries, creating a collaborative platform where these dynamic subcultures can shine in unity. The event celebrates these underground cultures rooted in authenticity, inclusivity, and creativity — traits that seamlessly align with Chivas’s longstanding values.
This year’s event is not just a party but a collaborative celebration that encourages guests to connect and be inspired by the artistry of the diverse talents in attendance.
The Ultimate Convergence Of The Hustle Rhythm & Culture
This year’s event is all about celebrating the authentic, inclusive, and boundary-pushing spirit of the HUSTLE generation. From an electrifying lineup of both local and international DJs, as well as unique collaborative music performances, to an engaging fashion tie-up like no other, Chivas’s I RISE, WE RISE promises a night to remember.
Music-wise, techno-heads can get ready to vibe because international acts Liu, WUKONG, and DJ Sally are about to bring that fire energy to the stage, so it’s go hard or go home. The local DJ scene will also be repping hard with crowd favourites Mr Yang, Jovynn, and Teera Oliviae dropping the hottest beats. The extraordinary Sounds of Chivas performance–featuring the talented ELECOLDXHOT crew, the powerful vocal stylings of Elva Suyan, the high-energy beats of DJ Joleen, and the epic RFXBO Orchestra – is also set to bring a captivating one-of-a-kind musical experience to the stage. The innovative performance aims to create a vibrant fusion of beats and visuals, blending the grandeur of live orchestral music with the dynamic energy of famous DJs and producers, that brings to life the Chivas I RISE, WE RISE ethos, which celebrates hustle culture and embraces modern, emerging trends.
On the fashion front, Chivas is collaborating with two iconic names in their respective industries – Shawn Tan of local streetwear brand AGAINST LAB, Jason Julian of Soma Cocktail Bar, and Maria Escobia of the famed Penrose Kuala Lumpur (#8 on Asia’s 50 Best Bars 2024). The three brands will be working together to curate an immersive space within the event inspired by the I RISE, WE RISE philosophy, bringing their respective interpretations to life in a creative and engaging way.
Registration Details
Stay tuned to the Chivas Malaysia Facebook page for updates on how you can score a place at the event.
A Movement Celebrating Community & Collective Success
Chivas XV, a whisky that champions challenging conventions, will take centre stage as the evening’s spirit of choice. Known for its bold flavour and contemporary edge, Chivas XV represents the embodiment of ambition and innovation, making it the perfect complement to a night celebrating the modern hustle.
A luxurious whisky made for opulent occasions, Chivas XV is made up of the finest 15-year-old whiskies that have been selectively finished in French Oak casks to create an unequivocally sophisticated drinking experience. With its smooth and fruity flavours, complemented by notes of butterscotch and caramel toffees, there is no better drink than Chivas XV to truly elevate your night out.
For more brand information and updates, visit Chivas.com or follow Chivas Malaysia on Facebook. To relish the taste of Chivas XV for yourself, visit the Official Pernod Ricard Store on Shopee.
