Rado Malaysia unveils ‘Eternal Love’, a local campaign created in conjunction with Rado’s global celebration of 40 Years of High-Tech Ceramic this year. Inspired by the idea that some beauty is natural and eternal, the campaign explores the relationships, memories and bonds that continue to hold meaning through time.
For four decades, Rado has been recognised as the Master of Materials, pioneering the use of high-tech ceramic in watchmaking and transforming it into one of the brand’s most defining signatures. This legacy began with the Rado Integral, the first Rado timepiece to use high-tech ceramic in series 40 years ago. Today, the new Integral collection continues to highlight the material’s enduring brilliance, remarkable scratch resistance, lightweight comfort and smooth feel against the skin.
With Eternal Love, Rado Malaysia extends this message beyond material innovation, connecting the eternal beauty of high-tech ceramic with the timeless nature of love. The campaign brings together three pairs of personalities, each sharing a different expression of love that grows stronger, deeper and more meaningful with time.
Launched on Father’s Day (Sunday, 21st June 2026), the campaign features Datuk Nicol Ann David, former World No. 1 squash player, with her father Desmond David, marking the first time they are interviewed together in a campaign of this nature. Their story reflects the quiet strength, support and family bond that have remained constant throughout Nicol’s journey.
The series also features professional tennis and padel player Christian Didier Chin with his father Christopher Chin, also appearing together for their first interview in this campaign. Their conversation pays tribute to the bond between father and son, shaped by belief, shared memories and a love that continues to grow with time.
Completing the series is Taiwanese singer Jeffery Kung and socialite Eunice Jaymie Tan, who recently celebrated their marriage, in a story of love built through everyday moments and shared understanding.
Through intimate conversations, Eternal Love highlights the beauty of relationships that time does not diminish. From newlyweds beginning a new chapter together, to fathers who have shaped their children’s journeys with strength, patience and belief, the campaign celebrates love as something resilient, personal and lasting.
As Rado marks 40 years of high-tech ceramic, ‘Eternal Love’ offers a heartfelt interpretation of what eternal beauty can mean. Just as Rado high-tech ceramic is created to retain its brilliance over time, the campaign reflects on the bonds that remain constant, even as life continues to change.
