TUMI is celebrating the Year of the Snake with a stunning, limited-edition capsule featuring gilded graphics inspired by this year’s zodiac sign, the snake, embodying its elegance and power through the artistry of calligraphic brushstrokes.
Each piece in the 2025 Lunar New Year Collection is designed to inspire a year filled with joy and abundance, while its eye-catching gold detailing and collectible “Lucky Coin” promise good fortune for every journey ahead.
The collection offers a diverse array of products for men and women from TUMI’s Alpha Bravo, Voyageur and TUMI+ collections.
The hyper-functional Alpha Bravo collection combines exceptional functionality with exquisite attention to detail. For the Year of the Snake, TUMI has elevated styles like the Navigation Backpack, Compass Crossbody, Platoon Sling, Retreat Tote, and Packable Backpack with brilliant gold brushstrokes against a sleek black base. Each lightweight yet durable style includes a unique snake-shaped luggage tag, while select items come with a TUMI “Lucky Coin,” inspired by the jade pendant traditionally believed to bring good luck and fortune.
Purposeful, practical, and perfectly suited to stylish professionals, the Voyageur collection features thoughtfully designed backpacks that make carrying essentials effortless. The Halsey Backpack, Ramsay Backpack, and Pouch – all offered in versatile black nylon – have been reimagined with golden brushstroke graphics and “Lucky Coin” touchpoints to mark the Year of the Snake.
Streamline your daily life with TUMI+, a range of accessories designed to keep you organised while adding a personal touch to every journey. This year, the golden snake motif slithers across the Mobile Organiser, Zip-Around Case, Pouch with Strap, and Modular Accessory Pouch, offering both functionality and good fortune to those who carry them.
As we enter the Year of the Snake, TUMI invites you to embrace the wisdom and determination that define this zodiac sign, bringing style and prosperity to every moment of the year. The 2025 Lunar New Year Collection is available globally, both at your nearest TUMI store and online.
