This Merdeka season, Ouji invites Malaysians to come together and celebrate the spirit of unity, joy and togetherness through its immersive “Harumnya Merdeka Bersama-sama” roadshow.
Taking place at 1 Utama Shopping Centre from 25th to 31st August 2026, the week-long activation transforms the mall into a vibrant celebration hub where visitors can explore Ouji’s trusted household, fabric care, personal care and fragrance brands through engaging experiences, exciting collaborations and rewarding activities for the whole family.
More than just a product showcase, “Harumnya Merdeka Bersama-sama” is designed as an interactive destination that brings the essence of Merdeka to life. From discovering innovative products that help Malaysians feel fresh and confident every day, to participating in hands-on activities, live demonstrations and lucky draw opportunities, visitors can look forward to an unforgettable journey filled with meaningful moments and exciting surprises.
“Merdeka is ultimately about people coming together and celebrating the moments that unite us,” said a spokesperson for Ouji Malaysia. “Through ‘Harumnya Merdeka Bersama-sama’, we wanted to create a space where families and friends can connect, have fun and discover how OUJI’s range of household, personal care and fragrance products can enhance everyday living while embracing the spirit of togetherness.”
A Celebration of Everyday Freshness and Care
At the heart of the roadshow is Ouji’s portfolio of brands that accompany Malaysians throughout their daily routines. Visitors can discover arFÜM’s premium fragrances, experience the cleaning performance of Dynamo, explore the freshness solutions offered by Fresh HY, and learn more about Fab’s fabric care innovations. Complementing these are Ouji’s personal care offerings, creating a complete ecosystem of products designed to help Malaysians look, feel and live their best everyday.
Together, these brands embody the campaign’s message of “Harumnya Merdeka Bersama-sama”, celebrating the confidence, comfort and freshness that bring people together through life’s everyday moments.
Interactive Experiences, Live Demonstrations And Family Fun
Beyond the products, visitors can enjoy a variety of interactive experiences designed to engage consumers of all ages. Throughout the week, guests can participate in hands-on activities, interactive stations and exciting challenges, while capturing memorable moments through personalised photo opportunities. Specially crafted ice cream treats will also be available, adding an extra touch of fun to the festive atmosphere.
Adding to the excitement, Ouji is collaborating with Samsung, giving visitors the opportunity to experience selected products through live demonstrations and interactive showcases. These partnerships further enrich the roadshow experience by bringing together innovation, practicality and everyday living solutions under one roof.
Exciting Rewards Throughout the Merdeka Celebration
As part of the celebration, shoppers who purchase participating products during the campaign period will stand a chance to win attractive prizes through an exclusive lucky draw. Among the prizes up for grabs are a Samsung Washer Dryer Hygiene Steam, a one-year supply of arFÜM capsules, discount vouchers and other exciting rewards.
Whether exploring the experiential roadshow, discovering new products or participating in the many activities on offer, visitors can look forward to a rewarding Merdeka celebration that brings together family, fun and freshness in one memorable destination.
