And it was all yellow! Onitsuka Tiger has launched the latest phase of its Yellow collection, which combines fashion with sports, and heritage with innovation.
The Japanese brand unveiled its 2025 Spring/Summer Yellow collection visuals, which feature brand ambassador MOMO from pop group TWICE.
With the theme of “Urban Beats,” the collection moves to the pulse of global urban beats, and depicts a raw and honest portrayal of growth in which vulnerability and strength, intimacy and self-expression co-exist.
The dress worn by MOMO reinterprets everyday items such as lingerie and knitwear through a minimalist aesthetic, highlighting the delicacy of the details.
The styling features footwear, including faux fur-decked clogs and pumps, as well as summer sandals, creating looks that are dressy yet comfortable.
The collection is designed for a variety of occasions, suitable for both formal events and everyday occasions.
The campaign visuals are available on the Onitsuka Tiger Official SNS, with behind–the-scenes videos on Instagram, and exclusive videos on TikTok.
