Onitsuka Tiger, which has its origins in the Onitsuka Shokai founded by Kihachiro Onitsuka in 1949, is celebrating its 75th anniversary this year. As we look ahead to the 100th anniversary and the next 25 years, all eyes are on the founder, Onitsuka, to see what he has in store for the near future.
As aforementioned, the 75th anniversary is a huge deal – to celebrate this milestone, Onitsuka Tiger recently announced a global collaboration with “ASTROBOY” as a project to mark the start of its anniversary year.
ASTRO BOY was the first full-length anime TV series in Japan, and Onitsuka Tiger released the first true athletic shoes made in Japan. These achievements were both driven by the desire to nurture the vitality and hopes for children who are the future of humanity, so that they can continue to have dreams.
These collaboration items is already available at the Ginza pop-up store and on onitsukatiger.com as the world’s first release, and at selected Onitsuka Tiger stores. Globally, the collection will be available sequentially in 12 countries from January 2024.
Malaysian fans are welcomed to fully experience this collaboration by visiting the immersive store at Pavilion Kuala Lumpur. The collection includes items featuring the original logo and ASTRO BOY design, created exclusively for this collaboration,in a wide range of unisex categories.
The lineup consists of 43 items in total, including shirts, track suits, skirts, and pants, as well as body bags, hats, and footwear: MEXICO 66™ SD and DENTIGRE™ PUFF BOOT.
Pop star Conan Gray has officially join the Onitsuka Tiger family as their brand ambassador. Conan Gray gained a lot of support from younger generations for expressing his unique ideas and style in the truest way, and is an icon of Generation Z who presents new values through music and fashion.
He is an artist who embodies the vision of Kihachiro Onitsuka, the founder of Onitsuka Tiger, to “empower youth and give them hope for the future.” Onitsuka Tiger will incorporate his new ideas and styles to create a future for the brand. Conan Gray adds, “I’m thrilled to be the face of Onitsuka Tiger. These shoes are such an iconic piece of Japanese style and being that I wore them throughout my own Japanese childhood, it feels fateful to be dancing in them in my adulthood.”
