The craze for “K-pop Demon Hunters (케이팝 데몬 헌터스)” continues to grow. After grabbing a comfortable #1 spot on Billboard Hot 100, the hit Netflix film is now aiming for a place in your kitchen pantry with a new collaboration with Nongshim.
On 20th August 2025 (Wednesday), South Korean F&B company Nongshim announced a new collaboration with “K-pop Demon Hunters”. Set to hit the shelves in late August, the product line will feature new packaging on Nongshim’s iconic Shin Ramyun and Shrimp Crackers. The packaging will feature designs of characters from the film, including Rumi, Mira, Zoey, Saja Boys and Derpy the tiger.
As part of the new launch, the company will also introduce the new Shin Toomba Sauce, which will be available to the public later this month. Additionally, Nongshim also plans to launch a special cup noodle inspired by HUNTR/X and their beloved snacks. The collaboration will be available in South Korea, North America, Europe, Oceania and Southeast Asia. Nongshim also plans to hold global online and offline promotional events to commemorate the launch.
According to Nongshim, the collaboration was inspired by the movie’s realistic depiction of Korean food. A spokesperson for the brand said, “This partnership was possible thanks to fans who organically identified our products and shared their excitement. As “K-Pop Demon Hunters” introduces K-culture to the world, we hope to share the authentic taste of Korean ramyun and snacks through this unique collaboration.”
This launch is just one of many collaborations following the movie’s success. Since its release in June 2025, “K-pop Demon Hunters” has garnered over 210 million views on Netflix, making it the second most-watched Netflix movie of all time. Its soundtrack also saw huge success, with the song “Golden” hitting #1 on the Billboard Hot 100 chart. The film’s songs have also been covered by real-life K-pop stars, highlighting its popularity.
More details on this collaboration will be available soon. Will you be interested in getting a HUNTR/X ramyun and Saja Boys Shrimp Crackers?
Sources: Instagram, Korea Times
