New Balance is back, shaking up the sneaker scene with a fresh take on its legendary ABZORB cushioning technology. Say hello to the ABZORB 2010 and ABZORB 2000 — two sleek, 2000s-inspired kicks that blend throwback vibes with next-level comfort and style.
First launched in 1993, ABZORB cushioning changed the game for runners, and now it’s making waves again. The ABZORB 2010 flexes a bold, segmented sole and diamond-knit mesh for a look that’s both familiar and futuristic. Meanwhile, the ABZORB 2000 stuns with its minimalist upper and a full-length sole packed with cutting-edge cushioning tech — all crafted using 3D design wizardry for smooth curves and sharp details.
Charlotte Lee, Design Manager at New Balance, shares, “It was all about mixing heritage with a modern twist. We kept the iconic elements but reimagined them for today’s style-savvy runners and sneakerheads.”
The ABZORB 2010 kicks off the drop, and is now available at New Balance stores in The Exchange TRX and Pavilion KL, as well as online. The ABZORB 2000 follows in June — just in time to elevate your sneaker game.
The ABZORB 2010 is now available online and at New Balance stores in The Exchange TRX and Pavilion KL. The ABZORB 2000 will follow in June 2025.
