A good film or series deserves good marketing. We’ve seen the budgets behind the promotion of Oscar-nominated films such as “Barbie” and “Wicked”. Even the “Smile” horror franchise employed clever tactics to capture audiences’ attention. Speaking of horror, the upcoming “Final Destination: Bloodlines ” is one of the most highly anticipated horror films of the year.
The franchise has traumatised millennials since the year 2000, and now, Gen Z is set to join them to experience what it truly means to live in a state of paranoia. What better way to evoke anxiety than by making people overthink ordinary, everyday situations that could, potentially, lead to their deaths? Here’s how the film is being promoted in Malaysia.
Yesterday (Wednesday, 7th May), Twitter user @/AshraffMokhtar posted several photos of “Final Destination: Bloodlines” advertisements spotted around the Central i-City shopping centre. What made these ads stand out was their design: they mimicked the kind of warning signs typically found in public spaces. “How dare you do this kind of marketing?” the user quipped, while also expressing his unease.
In one photo, the user was inside a lift where the floor appeared shattered, with the film’s title emblazoned in the centre. In another, a “Do Not Lean” sign on a glass railing had the film’s title printed across it. These unsettling touches sparked a sense of paranoia among fans of the long-running horror franchise. There were also warning signs placed at the base of escalators — a clear nod to the 2009 film “The Final Destination”.
The Twitter post quickly went viral, with netizens praising the marketing team behind the upcoming film. Many admired the clever use of warning signs to promote the premiere date, while others remarked that the ads were more effective than real safety notices, provoking genuine feelings of paranoia and anxiety among visitors. Some expressed excitement about watching the film after seeing how it was being promoted.
Are you convinced to watch “Final Destination: Bloodlines” now? Check out the trailer below:
Source: Twitter
