Cold coffee is no longer just a cafe trend; it’s becoming part of how young Malaysians live, create and express themselves every day. Tapping into this shift, NESCAFÉ introduces NESCAFÉ Espresso Concentrate, a premium liquid coffee innovation designed to bring cafe-style cold coffee into everyday moments, effortlessly.
As more consumers, especially Gen Zs, embrace iced and cold coffee, the way coffee is enjoyed is evolving. Today, it’s not just about the drink – it’s about the experience, the vibe and the freedom to personalise. The NESCAFÉ Espresso Concentrate is created for this new generation of coffee drinkers – one that values creativity, convenience and self-expression in everything they do.
This shift is reflected globally, with 32% of coffee consumed out-of-home now being cold, and this segment has grown by 15% over the past four years. Younger consumers, in particular, are driving this trend; seeking not just quality coffee, but also the ability to customise and experiment with flavours in a way that fits their lifestyle.
Made from carefully selected Arabica and Robusta beans, NESCAFÉ Espresso Concentrate delivers a rich, smooth yet bold taste in a convenient liquid format designed for cold coffee creation, offering consistent cafe-quality results for both everyday coffee drinkers and those exploring new experiences. Proudly produced at Nestlé Malaysia’s Sri Muda factory in Shah Alam, a certified Halal manufacturing hub and Nestlé’s first coffee concentrate site in Asia. This reflects Malaysia’s key role in Nestlé’s regional innovation and manufacturing network.
With its ready-to-mix format, NESCAFÉ Espresso Concentrate makes it easy to create cafe-style drinks at home. Just pour, mix and enjoy. Whether it’s a creamy iced latte, a bold iced Americano or playful creations like fizzy lemonade or fruity-blend coffee, consumers can craft their perfect cup anytime – no machines, no complicated steps. Each bottle makes up 10 to 16 servings, offering both convenience and value for everyday enjoyment.
“NESCAFÉ Espresso Concentrate is set to tap into new and exciting growth opportunities within the evolving coffee space, especially among younger generations who are exploring coffee culture in their own unique way. We are creating new platforms for future growth while bringing more convenient and enjoyable coffee experiences to Malaysians. We are also honoured to have been selected as one of the main manufacturing sites for this important innovation globally,” said Juan Aranols, Chief Executive Officer of Nestlé Malaysia, Singapore and Brunei.
NESCAFÉ is taking it further by introducing an expanded range of flavours designed for more personalised cafe-style creations at home. The range now comes in three flavour variants – Black, Sweet Vanilla and Velvet Mocha, available nationwide. From bold and intense to smooth and indulgent, each variant is crafted to give consumers more ways to enjoy coffee, their way.
To bring this to life, NESCAFÉ hosted an immersive launch experience in a premium cinema setting – reimagining the traditional product launch into a lifestyle-driven moment. Paired with a screening of “The Devil Wears Prada 2”, the event created a space where coffee, creativity and entertainment come together, reflecting how coffee today fits seamlessly into moments of relaxation and self-expression. Guests were invited to enjoy personalised drinks during the screening, reinforcing the idea that great coffee can be enjoyed anytime, anywhere.
Beyond functionality, the product also resonates strongly with real consumer lifestyles: Ashley, one of the consumers present at the event, shared, “It’s great to know that NESCAFÉ is coming out with this latest innovation. I love experimenting with drinks at home, and with NESCAFÉ Espresso Concentrate, I can easily create fun recipes like strawberry lattes or lemonade coffee – it’s so simple and totally my vibe.”
Through this latest innovation, NESCAFÉ continues to evolve with how Malaysians enjoy coffee today, moving beyond traditional formats towards more flexible, creative and personalised experiences. With NESCAFÉ Espresso Concentrate, coffee is no longer just a routine – it’s a reflection of today’s evolving, discerning consumers.
The NESCAFÉ Espresso Concentrate is now available in grocery stores and convenience stores across Malaysia, as well as through online stores.
