Global prestige skincare brand SK-II is unveiling a new chapter this September with the launch of its brand campaign, One & Only SK-II. Celebrating its signature ingredient PITERA™ and its belief in authentic beauty, SK-II reaffirms its place as a timeless skincare icon.
To bring this message to life, SK-II proudly welcomes acclaimed actress Mun Ka Young as its new Global Brand Ambassador. Marking her 20th year in the entertainment industry, Mun Ka Young has built a versatile acting career and recently debuted as an author, showcasing her thoughtful and grounded persona. Her long-term, authentic approach to her craft perfectly mirrors SK-II’s philosophy of empowering women to embrace their bare selves with confidence.
The One & Only SK-II campaign will roll out across three unscripted episodes this September, offering a raw and intimate look at PITERA™’s story, Mun Ka Young’s personal experience with the essence, and SK-II’s enduring skincare legacy.
“Using SK-II has helped me feel more comfortable in my bare skin,” said Mun Ka Young. “It gave me the confidence to show my true self – and it’s become an irreplaceable part of my daily routine.”
An SK-II spokesperson added, “Mun Ka Young is the ideal partner to represent our philosophy of ‘Bare skin is the most authentic me.’ Her modern yet timeless presence brings our vision of beauty to life in a deeply personal way.”
The full campaign films premiered on SK-II’s official channels earlier this month, bringing a renewed take on PITERA™ and a celebration of beauty that is timeless, authentic, and uniquely SK-II.
