It’s the drop of drops, fashionistas! MLB has unveiled its 25SS campaign, which embodies its signature vintage, Korean streetwear, and hip heritage – with a fresh take on customisation.
Rooted in South Korea’s dynamic street culture, the 25SS MLB collection embraces the ‘gorpcore’ aesthetic – a blend of outdoor utility and streetwear fashion – alongside vintage-inspired key pieces.
Shot at KL’s most ‘Instagrammable’ hotspots, the campaign features models effortlessly styling fashionable windbreakers, Curve Runners, work jackets, and vintage ball caps, delivering a bold and hip lifestyle statement that resonates with trend-conscious Malaysians.
MLB’s iconic heritage is reinterpreted through upgraded ball caps, featuring soft-washed denim, varsity vintage oval-stitched logos, and refined details, offering a wider selection for consumers. This season also introduces the ‘Cap DIY’ trend – one of the most exciting fashion statements of the year. Wearers can personalise their caps by adding scarves, studs, patches, and embellishments, making each piece uniquely their own – perfect for those who love to express individuality.
The 25SS lineup showcases a youthful, fashion-forward energy, spanning sweatshirts and ball caps to work jackets and the rising ‘Curve Runner’ fashion running shoes. Designed for Malaysia’s warm and humid climate, the collection features lightweight layering pieces, making it both stylish and practical for everyday wear.
The season’s signature outerwear, the basic collared work jacket, is crafted from a soft, breathable fabric with contrast collar detailing, making it a perfect transitional piece for in-between seasons or chilly indoor settings. Additionally, the newly-launched basic athleisure hobo bag, designed for everyday wear, features a lightweight, silky nylon material with a subtle sheen, along with a practical size ideal for on-the-go convenience – especially appealing to female consumers looking for style and function.
Following the initial release of the 25SS visuals, MLB will continue unveiling additional campaign imagery throughout the season. More details on the MLB 25SS collection is now available at all MLB stores across Malaysia. For the latest fashion drops, follow the official Instagram page @mlb.kr.malaysia.
