Today’s technology has made it more accessible for anyone to become a star. All you need is a good camera, stable internet connection, a laptop, creativity and you’re good to go. You can even use only your smartphones to film your content. However, it has become simultaneously easier and harder to get noticed.
You may have all the right tools to get you started but do you have the ‘It’ factor? Do you have what it takes to stand out from the rest and become a star? This is where you have to rely not only on your talents but your skills, knowledge and basically everything you got.
Live streaming app, Kumu, recently announced a new virtual singing competition that is set to take the world by storm. The Kumu multiverse has branched out into discovering musical talent with the launch of its new campaign “Sing For The Stars,” an all-digital international singing competition with participation from four-time Grammy award-winning singer and songwriter Michael Bublé, and Tony award-winning musical theater legend, Lea Salonga, as the star judges.
So what makes Kumu’s “Sing For The Stars” different from any other online singing competition out there? Speaking at the exclusive virtual press conference last week (Friday, 11th March), Kumu’s SVP of Strategy and International, Anand Roy, explained more about this first-of-its-kind singing competition. “‘Sing For The Stars’ is all about giving back control to the musicians and performers. Their performance and how they choose to showcase their talent will be entirely up to them,” he said.
Michael Bublé and Lea Salonga also joined the press conference last week. During the Q&A session, both the celebrity judges shared their expectations and what they’re most looking forward to for the “Sing For The Stars” competition.
“We’re not necessarily looking for the pitch-perfect voice. What matters is their uniqueness and the way they tell their story through music,” said Michael. He added that they’re also looking forward to discovering who the artists are along the way throughout the competition.
Lea shared that genre of music also does not matter in this competition. “We’re looking at artists, something special that makes them unique. We might even discover that the biggest star from this contest might not even end up being the winner,” she said.
According to Kumu Founder and CEO Roland Ros, the new audience-grabbing online singing show is dedicated to discovering the best of both Filipino and foreign talents who dare to dream big. Many has since joined the contest since its launch and as of right now, the ‘Sing For The Stars’ contest are down to their Top 30 contestants.
The grand champion for the competition will take home $10,000 in cash, a one-year record contract with Warner Music, and their own mini-concert inside the Kumu app, plus a one-on-one coaching session from none other than Michael Bublé.
Don’t miss out on all the fun and check out the “Sing For The Stars” Top 30 contestant by simply downloading the Kumu app, available on the Apple App Store, Huawei Store and Google Play store.
