Another week, another whirlwind of totally EXTRA events! We were here, there and everywhere!
We were on the scene and vibing like a boss! Just check out our social diary for this past week (don’t be jelly!):
Manchester United Roar With Tiger Beer @ The Trafford Den
Kuala Lumpur transcended its status as a city for a week as it developed into a meeting place for aspirations and a living monument to ardour, pride, and steadfast devotion. The Trafford Den, a daring reimagining of what it means to be a Manchester United supporter in Malaysia, was made possible by Tiger Beer, the team’s Official Beer Partner.
The Trafford Den, located in the centre of Kuala Lumpur, was more than just a pop-up bar; it was the realisation of the Theatre of Dreams. It is a statement that Manchester United and its devoted supporters in Malaysia are not constrained by distance.
Fans – Hype included – began flooding the venue on 24th May, taking in the sights and sounds of Old Trafford as it was brought to life in the centre of Kuala Lumpur. Stories filled the walls, jerseys were clad like armour, and cold Tiger Beer was poured in honour of something greater than a game: belief, identity, and belonging. Fans unleashed their tiger during this moment, and the spirit of audacity and passion was echoed in every cheer, roar, and shared Tiger Beer sip. Here’s what went down at the event.
Watch Hype’s Exclusive Reel:
LEGO Home – A Playful Twist To Your Home @ The Exchange TRX
The LEGO Group introduced a new level of LEGO play into one’s living area with its most recent line of sets worthy of being displayed. With builds that range from pop culture tributes to botanical designs, the collection lets fans show off their individual interests and passions while blending in with any interior design.
The first-ever LEGO Home in Malaysia, LEGO Home – A Playful Twist to Your Home, is being held by The LEGO Group in collaboration with IKEA Malaysia at Central Exchange, Ground Floor of The Exchange TRX, from 29th May to 8th June. The purpose of this “house tour” event is to inspire visitors to add a playful touch to their homes by allowing them to discover how LEGO sets can be used as home décor to suit a variety of passions and lifestyles. In this three-way collaboration at The Exchange TRX, IKEA Malaysia furnishes the space, while LEGO bricks are used to construct and style the home décor. Take a peek at the LEGO Home.
Watch Hype’s Exclusive Reel:
UNIQLO x ANYA HINDMARCH SS25 “T-Shirt Shop” Launch
UNIQLO brought a splash of British charm to Malaysia with an exclusive preview celebrating the launch of the UNIQLO x ANYA HINDMARCH Summer 2025 “T-SHIRT SHOP” collection recently.
Available in-store today (30th May 2025), this second drop in the collection with ANYA HINDMARCH follows the debut collection during Fall/Winter 2024. With its focus on thoughtful simplicity and uplifting details, the summer collection brings a light-hearted spirit to the season, reminding us that even the most essential items can spark joy. Here’s what went down at the launch.
Watch Hype’s Exclusive Reel:
Under Armour Brand House Launch
Under Armour has just relocated its Brand House in Sunway Pyramid, and we were front and centre for the revamped store’s unveiling.
Featuring whole new sections for easier browsing and a new lounge/ fitting room, the new store is a pleasure to browse and shop in. Hit it up at the Lower Ground floor of Sunway Pyramid today!
Watch Hype’s Exclusive Reel:
Mattel 80th Anniversary “All Play All Day” At Pavilion Bukit Jalil
What happens when Barbie dolls, Hot Wheels, Thomas the Tank Engine, and more get together in Bukit Jalil? Well, just this Thursday, 29th May, was one such day as Mattel celebrated a vibrant, toy-filled adventure for the whole family. In honour of its 80th anniversary, Mattel transformed Pavilion Bukit Jalil into an immersive playground for All Play All Day — a school holiday event packed with interactive zones, nostalgic experiences, and exciting rewards that delighted both kids and adults alike.
We were invited to explore the action, and each themed zone had something special to offer. From striking poses at Barbie’s 360° photo booth and chilling in her pink bubble pool, to racing Hot Wheels through fiery loops and hopping aboard a life-sized Thomas train, the experience was nonstop fun. Families also enjoyed classic games in jumbo size and joined weekend competitions for a chance to win Mattel goodies. With free admission until 8th June, All Play All Day is worth checking out if you’re looking for a fun day out with the family. You may even get a sneak peek at some goodies while you’re there.
Watch Hype’s Exclusive Reel:
Zizan Razak Named G-SHOCK’s First Malaysian Ambassador
Zizan Razak made history recently as G-SHOCK’s first Malaysian brand ambassador, and we were on hand to witness him taking the crown. Known for his comedy wins in Maharaja Lawak and blockbusters like Polis Evo, plus his recent debut in the PETRONAS Grand Prix, Zizan perfectly matches G-SHOCK’s “Never Give Up” spirit.
This collab kicks off with the legendary 6900 series watch, famous for its toughness since 1995. Zizan joins other regional stars like kickboxer Superbon and footballer Rizky Ridho, bringing fresh local energy to G-SHOCK’s mix of fashion, art, music, and sports. Keep an eye on their socials for more cool drops and stories!
Watch Hype’s Exclusive Reel:
Kimpton Naluria Kuala Lumpur Preview
The Exchange TRX is already a fun place to be, but did you know that there will soon be a brand new hotel located right next to it? We got the chance to catch a glimpse of the upcoming Kimpton Naluria Kuala Lumpur at Aurum Theatre, where fun interview sessions were held for candidates who are looking for a fresh start in the hotel industry.
Although the mockup exhibits of the hotel will be nothing compared to the real deal, it did offer us a sneak peek of what to expect when it opens later this year.
Watch Hype’s Exclusive Reel:
Turkish Cuisine @ Residence Of The Embassy Of The Republic Of Türkiye
Türkiye recently celebrated its culinary heritage in Malaysia, and we were lucky to have a place at the table. Hosted by representatives living in Malaysia and abroad, the Turkish Cuisine Week is an event that takes place every year during May with the aim of highlight the years of cultural exchange, sustainable practices and deep-rooted traditions that go into traditional cuisine.
During an exclusive luncheon hosted by the Embassy at the Ambassador’s residence, guests witnessed a live preparation of the Tepsi and Tavukgöğsü, sharing the recipe for others to try at home. Each year, the event has a different theme, this year being “Classic Dishes of Turkish Cuisine”, offering the public an authentic taste of the country’s culinary traditions and the history behind the loved dishes.
Watch Hype’s Exclusive Reel:
