Get ready for skin you want to be in! After a brief pause, Malaysian skincare brand The Mineraw has made its highly-anticipated return, relaunching with a fresh perspective on minimalist beauty during an intimate event at Up & Away, Petaling Street.
Attended by over 70 guests — including local media, content creators, influencers, and brand partners — the LIFTED event marked the rebirth of a beloved clean beauty label originally founded in 2018.
Now under new leadership by CEO Brandon Porle and CCO Samantha Yap, The Mineraw offers minimalist, fuss-free personal care products but with a renewed focus on community, accessibility, and conscious self-care for all.
“Skincare shouldn’t be a science experiment,” shared Porle in his welcome remarks. “It should be simple. Possible. And make you feel like yourself again.”
Porle noted that after The Mineraw initially closed, a wave of loyal customers wrote in, asking for the brand’s return — a moment that affirmed the deep connection people had to its philosophy.
The brand’s return was apparently inevitable!
Relaunch Products
The Glow Serum Face Oil – RM120 (30ml)
A deeply nourishing oil-based serum designed for all skin types, including acne-prone skin.
Powered by Rosehip Oil, Tea Tree, Jojoba, and Vitamin E, it helps soothe inflammation and support the skin barrier — delivering a long-lasting, dewy glow.
The Toner Balance – RM65 (100ml)
A balancing facial toner that regulates oil production, evens tone, and tightens pores.
Made with Apple Cider Vinegar, Witch Hazel, and Rose Water, the formula is fragrance-free, essential oil-free, and gentle enough for even the most sensitive skin.
The Mineraw Gua Sha Stone – RM80
A modern take on an ancient ritual.
Made from natural jade, The Mineraw Gua Sha is a daily ritual tool that supports depuffing, circulation, and a lifted glow, all in a few intentional strokes.
The Mineraw’s relaunch products are now available exclusively at www.themineraw.com
