Kuala Lumpur Fashion Week (KLFW) 2025 is back and louder than ever, strutting into town from 4th to 10th August with over 55 designers, bold collaborations, and a whole lot of flair. But this year, the buzz isn’t just about fashion. It’s about flavour.
Enter Magnum Strawberry Panna. Dressed in premium Belgian chocolate and swirled with luscious strawberry ribbons, this ice cream moment is making just as much of a statement as the looks on the runway.
With KLFW’s signature monochrome show structure taking over KLCC Park’s Esplanade once again, the event is pulling in a crowd of industry insiders, influencers and fashion fans. And nestled right in the middle of the stylish chaos is the Magnum booth – ready to serve cool pleasure in the heat of all that style.
Customise Your Indulgence With “Make My Magnum”
For all seven days of KLFW, guests can swing by Magnum’s “Make My Magnum” bar and craft their own frozen creations. Dip it in rich Belgian milk chocolate, top it with strawberry pieces, and finish it off with your choice of crunchy, sweet flair.
It’s the perfect snack with a side of style. Because just like the show schedule – featuring a mix of returning icons like Rizman Ruzaini, Mimpikita and Ezzati Amira and fresh faces like ShazNash, HUNTILANAK and MOKJY – no two Magnums look the same.
Strawberry Panna: Dessert Meets Design
This isn’t your average ice cream. Strawberry Panna is a full-on fashion experience. Think creamy panna cotta ice cream laced with fruity strawberry swirls, wrapped in that signature chocolate shell with real strawberry pieces for texture and a little extra drama.
Every bite is a layered surprise. Just like a well-curated runway look, it’s bold, it’s unexpected, and it knows exactly how to work the crowd.
Fashion Week Fuel That Fits the Scene
Between fashion talks, front row flashes and back-to-back shows, a quick indulgence goes a long way. Whether you’re catching Sofia Iman’s big debut on day one, vibing with the Larney x Afiq M collab on Sunday, or standing in line with your best street style pose, Magnum Strawberry Panna delivers a cold moment of bliss when you need it most.
KLFW might be fashion’s biggest week in Malaysia, but a well-timed dessert? That’s your secret weapon.
Fashion x Flavour Just Makes Sense
KLFW has always been about pushing the culture forward. This year’s show space includes a full arrivals hall, livestream-ready LED panels, and some of the country’s biggest names in design. It’s supported by heavy-hitting sponsors like Suria KLCC, KLCC Holdings, L’Oréal Paris, Poh Kong and MOCCONA, with official hotel partners like Mandarin Oriental and Traders Hotel KL.
Among that power list of collaborators is Magnum – proof that fashion and indulgence go hand in hand. Because why just walk the walk when you can snack your worth too.
Don’t Just Dress To Impress – Indulge Like You Mean It
KLFW 2025 is a celebration of expression, diversity and all things bold. And Magnum is serving up flavour that fits right in. Strawberry Panna is the ice cream equivalent of a killer accessory – satisfying, layered and unapologetically extra.
So while you’re making plans to catch the next big name or show off your OOTD at KLCC, make sure you swing by the Magnum booth. Crack into Strawberry Panna. Take that bite. Serve your flavour moment.
Because true style isn’t just worn. It’s savoured.
