While last year’s collaboration highlighted artisanal heritage elegance during the patriotic month, expressed through bespoke couture pieces and an immersive crossover store, Luckin Coffee and local fashion brand FIZIWOO are now back to celebrate Hari Raya. Themed “Nikmat Dikongsi, Raya Dirai”, this collaboration captures the spirit of the festive season. From premium coffee flavours to fashion-inspired design, both brands bring together taste and style to create a vibrant Raya experience.
Evolving from the initial batik-inspired design, a refreshed aesthetic batik motif has been introduced to bring Malaysians together in style this Raya. The design maintains its rhythmic blend of bunga raya and Luckin’s signature Deer and Coffee Bean, now reimagined in a lively pop-summer palette, reflecting the vivid memories and laughter shared during the season, balanced with soft neutrals to retain a refined and contemporary feel.
“Coffee goes beyond our daily ritual; it creates connections and sparks conversations,” said Dr Jeff Lim Chee Lip, CEO of Luckin Coffee Malaysia. “This Raya, we invite those who celebrate to indulge in a stylish and vibrant experience through premium flavours and fashionable accessories.”
“Hari Raya is a time to celebrate who we are and reunite with loved ones,” said Izree Kai Haffiz, Managing Director of FIZIWOO. “Through this collaboration, we hope to encourage greater self-expression in the way we celebrate, embracing every detail that makes Raya stylish and meaningful.“
Running from 20th March to 16th April, this month-long campaign unfolds in two phases, introducing premium beverages and a series of exclusive accessories for fans to enjoy throughout the Raya season.
Limited-Time Drinks to Elevate the Premium Taste
The collaboration also introduces a duo of specially crafted beverages designed to deliver a premium taste experience that everyone can enjoy together during the festive season.
- Pistachio Latte (Available from 20th March): A special indulgence for Hari Raya. The layered latte blends pistachio and cashew nut flavours into a smooth, nutty finish, perfect for moments shared with friends and family. Customers can also enjoy a complimentary upgrade to oat milk for an even creamier experience.
- Dubai Chocolate Frappe (Available from 20th March): Inspired by the iconic desserts of Dubai, the frappe features a rich chocolate base blended with pistachio and cashew nut flavours. The icy texture delivers a bold, indulgent chocolate experience with a luxurious nutty twist.
Exclusive Collection of Accessories to Complement Your Raya
Fans can also take home limited-edition merchandise designed to complement the collaboration and add a festive touch to Raya celebrations:
- Luckin Coffee x FIZIWOO Sampul Raya: Purchase any two drinks to receive a set of exclusive sampul raya.
- Luckin Coffee x FIZIWOO Exclusive Pin: Purchase a bundle of two selected drinks at RM17.90 to receive the themed pin.
The second wave of merchandise for Luckin Coffee x FIZIWOO phone strap and umbrella will be revealed soon in April.
For more information about the collaboration, visit Luckin Coffee Malaysia’s official Instagram or the Luckin Coffee app.
