In a new chapter in feminine horological excellence, Longines unveils the redesigned PrimaLuna collection. The collection is a complete reimagining that embodies the brand’s philosophy that true elegance evolves while remaining fundamentally timeless.
PrimaLuna 2025: A Completely Redesigned Collection
The visual transformation of the PrimaLuna begins with its reimagined 34-mm case, where subtle domed surfaces create an interplay of light and shadow that enhances the timepiece’s feminine grace. The crown itself becomes a poetic statement – its bubble-like form evokes the full moon while engravings of lunar crescents encircle its surface, creating a tactile connection to the celestial complication within.
Available in stainless steel, elegant bi-material combinations, or adorned with diamonds and sapphires, each case configuration maintains the collection’s refined proportions while offering distinct expressions of luxury.
Precision In Motion
For the first time in PrimaLuna history, the automatic moonphase complication is joined by a practical date display, powered by Longines’ exclusive L899.5 automatic calibre with silicon balance spring technology. This technical excellence extends to exceptional performance, with the movement delivering an impressive 72-hour power reserve that ensures consistent timekeeping and water-resistance up to 3 bar (30 metres).
Each PrimaLuna timepiece also offers the reliability of Swiss horological craftsmanship in the delicate proportions with its silicon balance spring technology that enhances precision and provides superior resistance to magnetic fields and temperature variations, ensuring lasting accuracy.
Technical Sophistication Meets Lunar Poetry
The PrimaLuna collection reveals its versatility through three distinct dial expressions. The classic sunray silver dial with blue or black painted Roman numerals embodies timeless sophistication, its lustrous surface catching the light with every movement. For those who appreciate contemporary luxury, the white mother-of-pearl dial adorned with diamond indexes creates moments of quiet brilliance.
The collection reaches its aesthetic pinnacle with the celestial blue mother-of-pearl dial of the blue bejewelled model, featuring 14 diamond indexes on a unique, new colour background. The bezel’s 48 blue sapphires in their subtle gradation of celestial hues complement this extraordinary dial, creating a harmonious celebration of colour and light.
The signature hands – refined with narrower profiles that lend greater delicacy while maintaining their polished look – are available in rhodium-plated, blue, gilt, or rose gold finishes, ensuring immediate recognition as unmistakably PrimaLuna.
Harmonious Integration
The collection’s refinement extends to every wearing option, with each timepiece available on either the elegant stainless-steel bracelet or premium alligator leather straps. The new bracelet features shorter, half-moon domed links that enhance comfort while integrating seamlessly with the case architecture for a unified silhouette.
The leather straps – available in sophisticated blue, elegant red or burgundy – offer a close connection between timepiece and wearer. Whether chosen for its technical innovation or aesthetic appeal, each configuration demonstrates how thoughtful design creates perfect harmony between tradition and contemporary sophistication.
A Masterpiece Of Exceptional Elegance
The extraordinary blue-dialled PrimaLuna represents the collection’s pinnacle of horological artistry. It marks the first time in PrimaLuna history that the bezel is adorned with carefully selected sapphires. Forty-eight gemstones totalling 1.06 carats across four distinct hues and sizes create a subtle gradation that mirrors the infinite variations of the twilight sky. Paired with a unique celestial blue mother-of-pearl dial embellished with 14 diamond indexes, this timepiece transforms the traditional moonphase complication into a celestial celebration of colour, light, and Swiss horological mastery.
The dial is crafted from a new shade of blue – known as “celestial blue” – in mother-of-pearl and is embellished with 14 diamond indexes that complement the sapphire constellation above. A special pearly celestial blue leather strap that echoes the dial’s ethereal beauty completes this extraordinary timepiece, creating a harmonious expression of lunar elegance that extends from bezel to wrist.
Celebrating Personal Moments Of Elegance In The New PrimaLuna Campaign
Fronting the new PrimaLuna campaign is Longines Ambassador of Elegance Jennifer Lawrence, who embodies the intimate connection between timeless tradition and modern confidence. The campaign captures her in a solitary moment in an empty opera house, away from the crowds – a dreamlike, poetic atmosphere where she reconnects with spaces and experiences that hold personal meaning.
This setting reflects how the PrimaLuna watch – with its blend of classic elegance and contemporary sophistication – is designed for life’s most private and meaningful moments. Through Jennifer’s natural grace and multifaceted character, the campaign demonstrates that true elegance isn’t about grand gestures but about finding beauty and significance in moments that are uniquely yours.
