LOEWE’s Paula’s Ibiza is back for the summer. Inspired by the iconic Paula’s boutique on the Spanish island, the new collection consists of easy, playful pieces and accessories with a distinct focus on the craft of basketry and crochet.
The 2026 campaign has been captured by artist and photographer Jack Pierson, whose imagery leans into an unpolished sense of spontaneity. There’s abundant skin on display, the body in full bloom. The photographs were shot on the beach or indoors, on the sand, among the rocks, and by the water. They convey an intense yet unstaged sense of seduction, highlighting a connection with the natural world.
Set across beaches and interiors, the visuals capture sun-soaked styling through draped silhouettes, layered shirts, loose trousers, textured dresses, and coordinated knit sets, finished with seasonal accessories and new summer bags, including the Featherlight Puzzle that arrives in a medium size with a new shoulder top strap.
The backdrops suggest island life, while the interiors convey ideas of summer in the city. Meanwhile, the still life images surreally depict bags as characters in marine surroundings around fruit and vegetables. There’s a sun-drenched spirit throughout, and a sensual tension that aligns with the refreshed spirit of LOEWE.
The collection is the last of that designed by the LOEWE studio prior to the arrival of creative directors Jack McCollough and Lazaro Hernandez. LOEWE Paula’s Ibiza 2026 is now available in stores and online.
