This Kuala Lumpur Fashion Week (KLFW), comfort took the spotlight – and not just on the runway. Laurier Malaysia made a bold statement on 8th August 2025 at Suria KLCC with its “Experience Zero Feeling” campaign, debuting its ultra-thin Super Slimguard pads in a way that turned heads and changed minds about what period care can look and feel like.
Partnering with local fashion label What To Wear, Laurier presented a runway showcase that celebrated confidence, movement, and ease. The campaign isn’t just about a product – it’s about giving women the freedom to move through life and their cycles without compromise.
Fashion That Feels Like Freedom
Kicking off the show was Sandra Lim, Miss Universe 2024, who also debuted as Laurier’s brand new ambassador. With grace and confidence, she brought to life the campaign’s message of feeling light and empowered.
The runway featured 10 curated looks by What To Wear, designed with the theme of movement and ease. Every outfit reflected a balance of modern femininity and modest elegance – comfortable, wearable fashion made for real women with real schedules.
“We designed the collection to reflect the spirit of the campaign. It’s effortless, unrestrictive and made to move with you,” said designer Melanie Kee.
The Spotlight On Laurier’s Super Slimguard
The Super Slimguard is designed for those who want both style and security. At only 0.1cm thin, it offers up to 200 times its weight in absorbency. That means all-day protection without the bulk.
It is perfect for form-fitting outfits, packed schedules and anyone who prefers not to think twice about what they are wearing during their period. In other words, it is made for confident, fashion-conscious women on the move.
“Experience Zero Feeling is more than just a product claim. It’s a creative state of being,” said Tan Poh Ling, Vice President of Marketing at Kao Malaysia.
Strike A Pose At The 360° Glam Cam
After the runway show, guests were treated to Laurier’s on-ground activation – a 360-degree Glam Cam designed for visitors to capture their own confident, carefree moments. Just like the campaign itself, it was all about feeling good in your own skin and expressing your personal style.
To catch more of the highlights and behind-the-scenes moments, head over to Laurier Malaysia’s official Instagram and Facebook pages. You will also find updates, promos and empowering content for every kind of woman.
Experience “Zero Feeling” is not just Laurier’s promise. It is a lifestyle built on ease, confidence and staying stylish no matter the time of the month. Feel light, look good and move freely.
