All work and no play, is no way to live.
Kronenbourg 1664 brought the ultimate experience of “Taste the French Way of Life” to over 500 urbanites when the premium French beer celebrated the importance of work-life balance at its year-end bash. The evening was nothing short of a fun-filled and relaxing neighbourhood shindig at Oasis Square, Ara Damansara.
Throughout the brand’s five-month campaign, thousands of urbanites joined Kronenbourg 1664 in its pursuit of achieving work-life balance through seven different events. From a hilarious comedy night, to a breathtaking Broadway night, and even the enticing experience of Dining in the Dark; Kronenbourg 1664 pulled out all the s tops when it comes to helping urbanites take a break from the daily grind.
“We at Kronenbourg 1664 believe that urbanites truly deserve to get some balance back in their lives, which is why we enabled many different platforms for everyone to stop and smell the roses. Be it spending time with friends or just taking time for yourself, I hope everyone has something to take away from the ‘Taste the French Way of Life’ campaign and are ready to celebrate the end of 2014 by making New Year resolutions to enjoy life’s little pleasures a bit more”, said Henrik J Andersen, Managing Director of Carlsberg Malaysia.
Kronenbourg 1664’s Year-end bash urged urbanites to go into 2015 with balance and an appreciation for life’s simple pleasures. Surrounded by a myriad of scrumptious barbecued grub and delicacies from four famous KL food trucks, the night also featured snippets of the different events held by Kronenbourg 1664 throughout its “Taste the French Way of Life” campaign.
The Year-end Bash which took place on December 4th (Thursday) also featured a comedy set by Kavin Jay, endless entertainment by mimes, talented jugglers, bubbly stilt-walkers, a Broadway sketch and a live band, Dusty Tunes. Of course, the night also included ultimate stress-relievers, a staple in all of Kronenbourg 1664’s events.
The night came to an end with a special surprise from Kronenbourg 1664. Attendees excitedly popped balloons carrying amazing gift vouchers which lead to people leaving with fantastic prizes including free Kronenbourg 1664 beers, limited edition Kronenbourg 1664 mini coolers and Kronenbourg 1664 Eiffel Beer Tower.
Henrik J Andersen further stated “’Taste the French Way of Life’ began as a campaign to help Malaysians get a taste of the work-life balance that the French enjoy. Five months and seven activities later, we at Kronenbourg 1664 believe that more and more urbanites have jumped on the bandwagon to live life with a bit more balance. Let’s embrace the French Way of Life by continuously striving for work-life balance and join us in welcoming 2015 rejuvenated, relaxed and raring to go!”
For more information on Kronenbourg 1664, please visit its official Facebook page.
