Last week, content creator and entrepreneur Khairul Aming held a contest during the launch of his latest product, Rendang Nyet Berapi. According to the rules set by the influencer, the first 5 people to purchase 5 packets of the product would be selected as winners to join him on a trip to New Zealand. The launch livestream was deemed a success, achieving RM1.8 million in sales in less than 2 minutes.
However, shortly after the broadcast, netizens claimed that many had cancelled their orders once the 5 winners were announced. This raised concerns about whether the cancellations would affect his business, with some questioning his decision not to wait a little longer before revealing the results. Here is what he had to say about those concerns:
Yesterday (Monday, 11 August), Khairul Aming posted on Threads to address events following the launch livestream on TikTok. Regarding his decision not to wait a week to announce the winners, which would have prevented order cancellations, the entrepreneur explained that he did not want to deceive people, as that is not how he has conducted his business.
“If I had taken a week to announce the winners, it would raise suspicion that I had selected insiders or acquaintances rather than genuine customers. Furthermore, if I had waited for the packages to arrive at customers before announcing the winners, it might as well have been a lucky draw, which was not the contest I was holding. I wanted the fastest five people, so I announced them as soon as possible,” he stated.
As for the order cancellations, the content creator said he was not bothered by them, adding that it is completely normal for all businesses. “These things always happen during launches, and I am fine with it. They may need that money for something more important. The giveaways I do are simply to show my appreciation to genuine supporters,” he added.
After sharing his statement, fans praised Khairul Aming for his honesty and appreciation of his customers. Others commended his business approach, saying that fellow entrepreneurs should follow his example. If it’s one thing everyone can agree on, it’s that Khairul Aming is definitely a very wise businessman, which explains his well-deserved level of success.
Source: Threads
