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Home K-pop

KATSEYE’s Yoonchae Becomes Dr. Jart+’s First-Ever North American Brand Ambassador!

by Alysaa Shivs
November 5, 2026
Image Source: yoonchae

Image Source: yoonchae

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KATSEYE’s Yoonchae is making moves in the beauty world! The K-pop star has officially been named Dr.Jart+’s first-ever North American brand ambassador, marking an exciting milestone for both the singer and the popular Korean skincare brand.

With KATSEYE preparing for their first North American tour, Yoonchae’s latest partnership comes at the perfect time. Between travelling, rehearsals and wearing stage makeup, taking care of her skin has become an important part of her busy routine.

Image Source: yoonchae

Speaking about the collaboration, Yoonchae shared, “I’ve always believed that taking care of my skin is a way of taking care of myself”.

She added that having a simple skincare routine helps her feel confident and comfortable, even when her schedule gets hectic.

Yoonchae Brings Her Glow To Dr. Jart+!

For her debut campaign, Yoonchae is introducing Dr. Jart+’s Premium BB SPF 30, an updated version of the brand’s popular BB cream.

The lightweight formula combines skincare and makeup benefits, featuring 2% niacinamide and glycerin to help moisturize the skin, support its protective barrier and provide SPF 30 sun protection. 

Related KATSEYE’s Hit Track 'Gabriela' Enters the Billion-Stream Club on Spotify

Designed to offer natural-looking coverage with a radiant, glass-skin finish, the product is also expanding into 8 new shades, giving customers more options to choose from.

Image Source: yoonchae

The campaign also introduces a special “Yoonchae Bundle,” featuring some of the brand’s skincare favourites, including the CryoRubber Moisturizing Mask, Ceramidin Skin Barrier Korean Moisturizing and Ceramidin Skin Barrier Korean Serum Milky Toner.

Fans Are Loving The Collaboration! 

Following the announcement, fans quickly look to social media to celebrate Yoonchae’s latest achievement, praising the partnership as a perfect match for the singer.

Image Source: yoonchae

The collaboration also brings together Yoonchae’s Korean roots and her growing international career, as Dr. Jart+ continues to introduce its skincare products to a wider audience. 

With KATSEYE’s popularity continuing to grow, Yoonchae’s new beauty partnership marks another exciting step in her career beyond music!

Sources: Forbes

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