No tea, lots of shade! Ray-Ban is turning up the volume on self-expression with its latest campaign, fronted by Thailand’s first Ray-Ban brand ambassador, Jeff Satur.
Known for his daring style, creative spirit, and effortless charisma, Jeff embodies the essence of Ray-Ban: authentic, unapologetically bold and timelessly cool.
This striking new campaign reveals six distinct looks that echo Jeff’s dynamic persona – from edgy and rebellious to sleek and sophisticated – mirroring the versatile appeal of Ray-Ban’s latest collection of sunglasses and optical frames.
Each visual is a bold statement, fusing fashion-forward attitude with Ray-Ban’s commitment to quality.
Thoughtfully designed to suit Asian facial features, this collection blends timeless Ray-Ban style with everyday wearability, offering frames that elevate any daily look with comfort and effortless charm.
For those seeking a bolder expression, the Pulse Collection arrives as a fresh and innovative line, crafted to inspire trend-lovers to express themselves freely and venture somewhere new.
The campaign is more than just visuals – it’s a manifesto for self-expression. Watch the full story unfold in six striking visuals and a bold campaign film, now live across platforms. Ray-Ban and Jeff Satur invite fans to redefine what it means to wear your confidence.
The collection is now available in Ray-Ban stores, leading optical outlets, and partner retailers across Thailand. Swing by Ray-Ban’s official website for more details.
