With the new “Superman” movie soaring at the box office, fan excitement is at an all-time high. Understandably, many want to experience the story beyond the big screen. To meet that growing demand, Samsung Art Store has partnered with DC Studios for an immersive celebration of the Man of Steel. This collaboration brings the iconic hero into homes and public spaces in fresh, exciting ways.
Moreover, the global campaign signals a bold new chapter in fan engagement. It blends entertainment, technology, and visual art to capture the essence of “Superman”. Through both digital showcases and on-ground activations, Samsung is helping fans feel more connected to the character. Whether you’re at home or on the move, there’s a Superman experience waiting for you.
Running through August, Superman is making his presence felt across Malaysia with a series of interactive pop-ups, themed photo booths, exclusive merchandise, and more — all designed to bring fans closer to the action. Attendees can also take part in Samsung’s global social media challenge by snapping photos or videos at these activations and sharing them online for a chance to win exciting prizes, including a massive 98” Samsung TV.
For fans enjoying the Superman experience from home, Samsung Art Store is offering something special, too. Users of The Frame, as well as 2025 QLED and Neo QLED models, can access a limited-time, 10-piece Superman digital art collection — completely free. Featuring iconic artwork from DC Comics, the collection transforms living rooms into tributes to the Man of Steel, giving fans a bold new way to celebrate the hero’s legacy.
Swing by your nearest AEON Mall and grab any Samsung TV to join in the fun — just strike your best Superman pose, post it on social media with the hashtags #AEONMALLSUPERMANLOOKUP and #SamsungSuperBIGSizeTVMY, and you’ll be in the running to win a Samsung Music Frame worth RM1,999. There are six units up for grabs, so don’t miss your shot.
And if you’re catching “Superman” at Golden Screen Cinemas — whether it’s your first watch or your tenth — make it count. From 25th July (Friday) to 6th August (Tuesday), moviegoers with Aurum or BIG tickets can complete a short creative questionnaire for the chance to win one of four Samsung OLED TV and Soundbar combos, each worth RM10,998. It’s a prize even Lex Luthor would envy.
For full details, visit Samsung’s official website — and get ready to experience “Superman” like never before!
Zaima Humaria contributed to this article
