Calling all coffee lovers! OLDTOWN White Coffee is celebrating 25 years as one of Malaysia’s go-to coffee brands. Known for its signature smooth, rich, and nostalgic flavour, it’s no surprise the brand has grown into a household name both locally and internationally. To mark this milestone, they launched a fresh new campaign that reimagines the brand experience while staying true to its roots.
As part of this celebration, they’ve not only upgraded their in-store menus nationwide but also redefined the modern Kopitiam by expanding their variety of dishes. To show appreciation for the continued support of Malaysians, OLDTOWN has also introduced a special gift designed exclusively for the occasion.
In their process to upgrade their stores, they have come up with new designs for their packaging aimed at garnering engagement outside of Malaysia. Keeping the prices affordable, they are rethinking their signature dishes, such as Nasi Lemak and Curry Mee, to ensure they deliver that authentic taste you can’t get anywhere else.
Furthermore, new additions to the menu, such as the Nasi Banjir Series and Wok-fried selections, open up their stores to a wider audience. These innovations not only refresh their offerings but also broaden their appeal, allowing them to connect with more diverse customer bases both locally and internationally.
Now, onto the main event: for a limited time, OLDTOWN White Coffee is giving out exclusive 25th Anniversary Tote Bags that showcase the brand’s refreshed identity. By purchasing any two packs of their original or new powdered drinks at participating retail stores, customers can redeem a special-edition tote bag —a practical keepsake to mark a meaningful milestone.
As the brand celebrates 25 years of serving rich, nostalgic flavour rooted in Malaysian kopitiam heritage, now’s the perfect time to enjoy your favourite brew and bring home a piece of the celebration. Tote bags are available while stocks last. For more information, head over to their official website or check out their social media pages.
Zaima Humaira contributed to this article.
