It’s the duet we didn’t know we needed! Hourglass Cosmetics has partnered with GRAMMY®-nominated singer-songwriter Gracie Abrams to spotlight the brand’s expanded complexion offering, demonstrating how radiant skin can be a canvas for personal storytelling and self-expression.
Gracie and Hourglass embrace a deliberate, authenticity-driven approach to the creative process. “When I’m writing a song, I don’t think about performing it. I try to shut out the noise and focus on being truthful. When I’m wearing makeup, it’s the same – I don’t want products that cover up who I am,” says Abrams on her decision to partner with the brand. “Hourglass products let me stay true to myself no matter the time or place.”
Any Time. Any Place. Any Wear.
To highlight the partnership, Gracie appears in Hourglass Cosmetics’s Summer 2025 campaign, Any Time, Any Place, Any Wear, featuring dreamlike imagery inspired by the study of light. Photographer Ben Hassett captures intimate moments that reveal how Gracie’s glowing complexion remains constant even as the light shifts throughout the day.
In the golden morning light, the bright midday, sunset’s magic hour, and after-dark, each image is time-stamped to showcase the 16-hour wear of the Hourglass award-winning Vanish Airbrush Concealer and the bestselling glow-enhancing Veil Hydrating Skin Tint.
“I have always drawn inspiration for the brand from light and the way it highlights the skin’s natural beauty,” says Carisa Janes, Hourglass Cosmetics Founder and President. “With this campaign, we wanted to show that even as everything around you changes, the one thing that remains the same is a glowing complexion.”
Legacy Of Innovation & Self Expression
Fueled by creativity and a commitment to animal rights, Hourglass Cosmetics is known for its high-performance, ground-breaking products. The brand pioneered lighting innovations in cosmetics, bringing Photoluminescent Technology and microspherical powders to the market.
Its advanced approach to light reflection and diffusion with its complexion products deliver an effortless multi-dimensional glow that can be seen throughout the new campaign.
Complexion Without The Complexity: Gracie Abram’s Favourites
With one sold every 10 seconds*, the Vanish Airbrush Concealer is award-winning for a reason. The full-coverage, waterproof concealer is infused with Microspherical Powders that diffuse pores, fine lines, and wrinkles to smooth skin’s appearance. Gracie wears Vanish Airbrush Concealer in Shade Creme.
The lightweight skin tint instantly boosts skin’s moisture levels by 52%, delivering long-lasting hydration that imparts a dewy, healthy-looking glow.
It melts into skin, providing all-day wear and a sheer veil of coverage to diffuse imperfections and even skin tone, while visibly plumping and smoothing complexion. Gracie wears Veil Hydrating Skin Tint in Shade 4.
Hourglass Cosmetics is available at Sephora stores, in-app, and online at sephora.my
