The tunnel walk is now a runway, and the fashion houses have noticed. Suits used to be an afterthought for football clubs. Now the biggest names in luxury are fighting over who dresses Europe’s best before kickoff. We’ve rounded up the partnerships that make your Sunday league kit bag look criminal.
Real Madrid x Louis Vuitton
Louis Vuitton took over from Zegna as Real Madrid’s formalwear and travel supplier in June 2025. Pharrell Williams’ menswear studio designs the pieces, which draw on the Trunk collection launched in February 2026. Year two brings a reversible Monogram jacket, knitwear, a beige polo and a tailored black cashmere coat. It’s also the first time the maison has applied its tailoring to athletes. The catch is that the pieces are reserved for players and staff, with no public release planned. Los Blancos get the Monogram and you get to stare at it.
Liverpool x Tommy Hilfiger
Tommy Hilfiger became Liverpool’s Official Global Partner in January 2026, dressing the men’s and women’s squads. It’s the American label’s first-ever club football partnership. The real talking point is the styling. Each player turns up in an individually curated outfit, with a range of colours and silhouettes that break the usual matchday monotony. That sent social media into a frenzy and raised the question of whether the Premier League finally has proper tunnel fits. Anfield’s walk-in suddenly looks a lot like the NBA’s.
Barcelona x AMIRI
AMIRI signed a five-year deal running to the end of 2029/30, covering the men’s and women’s teams plus board members and executives. The LA label replaced Herno. Winter pieces lean on the club’s deep navy, with pinstripe wool trousers and six-button overcoats. For summer, the signature blouson gets a shirt collar in pinstripe. A fresh 2026/27 collection of tailored suits and leather jackets has just dropped too. Blaugrana, but make it Hollywood.
Juventus x Giorgio Armani
Giorgio Armani replaced Loro Piana as Juve’s formalwear designer from 2025/26. The deal covers 2025/26 and 2026/27 for the men’s first team, with a palette built around Armani’s midnight blue. For European nights, the look shifts to fully deconstructed jackets and relaxed trousers worn with polos and T-shirts. Armani has football history too, having previously dressed Piacenza and the Italian national team. Old Lady, meet old master.
Man City x C.P. Company
C.P. Company debuted as City’s formalwear partner in September 2024, with polos and technical jackets carrying the club’s logo. The brand’s famous Goggle Jacket has been a fixture on England’s terraces since the 1980s. It’s a very Mancunian marriage. Former manager and fan favorite Pep Guardiola is also a known fan of Stone Island, which C.P. founder Massimo Osti created. Terrace culture, now on the team bus.
Inter Milan x Canali
Canali signed a three-season deal beginning in 2024/25. It replaced Moncler, whose deal reportedly caused a dispute with Nike. It was Canali’s first foray into football, timed with the brand’s 90th anniversary. Each piece carries the Canali arrow logo with the Inter emblem built in. It’s two Milanese institutions keeping things quiet-luxury and low-key.
Como x Brioni
Brioni became Como’s formalwear partner for 2025/26, with a navy double-breasted Solaro suit and a navy Trama polo as the opening look. Brioni’s Roman tailoring heritage meets one of Italy’s most picturesque locations. The brand has since brought blazers and handmade bags to the Champions League. It also dresses the Alpine F1 team’s leadership, including Flavio Briatore. Como are the only newly promoted-looking side that already dresses like the top of the table.
Atlético Madrid x AlphaTauri
AlphaTauri is Red Bull’s premium fashion brand, and its deal runs until June 2027. The collection includes four-way-stretch travel suits that resist creasing, plus 3D-knitted pieces. The look is noticeably sportier than the tailoring-heavy approach of Italian clubs. You won’t find a double-breasted suit here, but you will find a squad that can step off a long-haul flight looking fresh. Practical flex.
Roma x Dsquared2
Dsquared2 starts as Roma’s Official Fashion Partner in 2026/27 on a multi-year deal, designing formal and casual uniforms for the men’s and women’s first teams, coaches and staff. The Caten twins say the city’s founding legend, Romulus and Remus, makes it a natural fit. The brand already has football history, having made kits for Juventus and Barcelona and a capsule with Man City. As of mid-October, the Giallorossi hadn’t yet debuted the new outfits. We’re waiting.
Napoli x Emporio Armani
Emporio Armani signed a five-year formalwear deal that debuted the day before Napoli’s Champions League trip to Manchester City. It sits alongside the club’s long-running EA7 technical sponsorship, and the pieces feature an eagle embroidered in sky blue. Year two lands in Napoli’s centenary season, with a stretch wool blazer and a water-repellent jacket lined with a cashmere blend. The range also covers backpacks, beauty cases and trolley bags. Naples in navy, with a hundred years of history to show off.
