Heineken® is raising a glass to 150 years of unforgettable moments and good times. But don’t worry about blowing out any candles – Heineken® wants to celebrate the unique ways people around the world enjoy the brand, whether it’s sipping it over ice or playfully misspelling its name. So, grab a cold one and join the global party!
Freddy Heineken, the visionary behind the brand, once said, “I don’t sell beer. I sell gezelligheid (good times).” And it’s safe to say that Heineken® has become the go-to beer for celebrations worldwide. With its presence in over 190 countries since 1857, people from all corners of the globe have discovered their own special ways of enjoying this iconic brew.
In August, Heineken® is taking the party to selected bars across Malaysia. Prepare for a night that promises endless fun and laughter. This celebration will bring together the brand’s most exciting collaborations in one place, ensuring that everyone has a great time. Heineken® will be making stops at all your favourite cities. Keep an eye on Heineken®’s 150th Anniversary campaign’s landing page to find out where the fun is happening near you.
Good Times & Good Style: A Match Made In Heaven!
Calling all fashionistas – you’re gonna wanna hear this! Heineken® has teamed up with local fashion icons Motherchuckers to launch a highly-anticipated fashion collaboration. Just as Fashion Week takes the world by storm, this collection celebrates the global language of style and expression. Curated by fashion influencer Jane Chuck, the “That After Party” collection is a fusion of international fashion inspiration and local flair. Each garment not only looks stylish, but also feels comfortable, allowing wearers to exude confidence and create unforgettable moments.
The “That After Party” collection captures the essence of legendary parties that leave a lasting impression. It embraces the vibrant energy of good times, incorporating flashing lights, thumping bass, and shimmering sequins that define the party scene. And here’s a twist – each piece in the collection features a bottle opener as a key design element. Talk about style meeting functionality! With these unique garments, wearers can strike up conversations and keep the good times flowing effortlessly.
Watch The Collection’s Launch Event:
To explore this limited-edition collection and learn more about the Heineken® 150 x Motherchuckers collaboration, visit Heineken®’s 150th Anniversary page, by clicking here!
Sharing Is Caring, So You Get An Award!
By participating, you stand a chance to win a limited-edition piece from the Motherchuckers collection or a slick, limited-edition Heineken® 150 x Darkroom8 Reusable 35mm Point and Shoot camera. This camera is loaded with a one-of-a-kind Heineken® beer filter, adding a touch of analog charm to elevate your photography game.
All you need to do is:
- Head over to their microsite
- Capture your Good Times with their Heineken® Good Times Cam developed in collaboration with Darkroom8
- Share it on social media by tagging Heineken® at @HeinekenMY and with the hashtag #He150ken
*Terms and conditions apply.
Be sure to follow Heineken® on their Instagram and Facebook pages to stay up-to-date with any information; and kindly note that this campaign is open to all non-Muslims aged 21 and above. That being said, bottoms up, and remember to never drink and drive!
