Returning this August with a bold new experience, Heineken®’s biggest music event of the year evolves into Heineken® House – a two-room takeover headlined by globally renowned Swedish DJ and producer Axwell.
The dual-room experience pairs energetic performances on the Star Arena mainstage with the more intimate Star Club, a second space designed around a 360-degree center-stage setup that places fans at the heart of the action.
The event brings Heineken®’s global “Fans Have More Friends” platform to life through a music-led experience built on a simple belief: shared passions naturally bring people together. Whether through music, football or Formula 1, shared passions have a unique way of turning strangers into friends.
Across both spaces, Heineken® House brings together a diverse mix of spatial sounds and experiences, creating opportunities for fans to meet new people, discover common interests and connect through the music they love.
Alongside Axwell in the Star Arena main room will also feature regional and local acts including Blink, Dirty Signal, Mr. Yang, Viene and AnnJo. Headlining the Star Club will be Baby J and Tye Turner alongside Ashley Lau, Smooth Brain Girly, Mister Rodrigo and MJ. Heineken® House will take place on 15th August at the XOX Arena, The Arch Galeries, Kuala Lumpur.
More Music, More Connections, More Refreshing Experiences
Bringing Heineken®’s global ‘Fans Have More Friends’ platform to life locally, Heineken® introduces Just Say Hei (Hei is pronounced “Hi”) — a simple social gesture designed to help fans connect naturally through shared passions. Built around the belief that shared passions and fandom bring people together, Just Say Hei turns a simple hello into the start of a new connection.
The idea is inspired by a simple insight: while Gen Z audiences are more connected than ever online, there is an opportunity to create more pathways for shared digital interests to translate into real-world connections, especially around experiences they are passionate about. By bringing like-minded individuals together, shared passions can become the catalyst for new conversations, connections, and friendships.
Start As Strangers, Arrive As Friends
To help fans put Just Say Hei into action, Heineken® introduces Heineken® House Sessions, a series of immersive club takeovers designed as a social warm-up ahead of the Heineken® House finale.
Here, fans can meet and connect with fellow fans through music. More importantly, they can find the people they’ll experience Heineken® House with — turning shared fandoms into real-world connections before the big night.
The Heineken® House Sessions will take place in Kuala Lumpur, Penang and Malacca where entry is by invitation only. Visit @heinekenmy on Instagram, click the link in bio, and just comment “HEI” to secure your invitation to your preferred session:
- 20th June (Saturday) – Lane 23, TRX, Kuala Lumpur
- 11th July (Saturday) – Ting Livehouse, Malacca
- 25th July (Saturday) – Tsin Livehouse, Penang
Sean O’Donnell, Marketing Director of HEINEKEN Malaysia, said Heineken® House reflects the brand’s ‘Fans Have More Friends’ belief that shared passions and fandoms have a unique way of bringing people together. “Heineken® House is built on a simple belief — that people have more in common than they realise. Just Say Hei is that first step; a simple, pressure-free way to turn shared interests into real-world connections through what people already enjoy.”
“What makes Just Say Hei powerful is how it comes to life across the journey, from Heineken® House Sessions to the finale — creating opportunities for people to meet, connect and enjoy memorable experiences together through shared passions. There’s also a playful nod in the name itself. ‘Hei’ forms the first three letters of the brand and captures the spirit of Heineken®, turning a simple greeting, paired with a Heineken® in hand, into an effortless way for people to connect through shared passions,” added Sean.
At the heart of the Heineken® House experience, fans can look forward to additional Heineken® moments designed to help them find and connect with each other through shared passions, with more details to be announced in the lead-up to the event.
These experiences will turn simple interactions into immediate moments of connection. No awkward introductions, no overthinking — just more ways for fans to discover shared passions, proving they are closer than they think.
Tickets to Heineken® House are available via:
- Purchase of a ‘Heineken® Music Pack’, which contains 16 x 320ml cans of Heineken® and one (1) General Admission ticket, at major supermarkets, while stocks last.
- Purchase participating Heineken® products and stand to win 2x VIP passes.
Visit www.heineken.com/my/en/campaigns/fhmf/ for more information on Heineken® House, artist announcements, how to unlock passes or to know more about Heineken®’s ‘Fans Have More Friends’ platform.
All promotions, campaigns, and contests are subject to Terms and Conditions and available while stocks last. Images, if any, are for illustration purposes only. Heineken® and all campaign events are strictly for non-Muslims aged 21 and above. Heineken is committed to responsible consumption — when you drive, never drink. Please #EnjoyResponsibly.
