British singer Harry Styles aims to please – literally! The “Watermelon Sugar” star recently unveiled a new collection of adult toys under his lifestyle brand, Pleasing.
On 24th July 2025 (Thursday), the pop star unveiled the new line of products on the Pleasing website. Harry has been teasing the launch in the past few days, with fans quickly picking up that it was for adult toys, given the age restriction on the website. The “Pleasing Yourself” collection features two products, or “intimacy tools” as the website puts it: the “Pleasing Double-Sided Vibrator” and “The Pleasing Lube”.
According to reports, the launch of NSFW items under Pleasing is part of the lifestyle brand’s “radical pursuit of that which feels good”. The vibrator was designed in partnership with sex educator and author Zoë Ligon to “delight a kaleidoscope of bodies, desires and curiosities”. The electronic tool is priced at RM303 and will be available to order soon, along with the lube, priced at RM112 for 100ml.
Pleasing was launched in November 2021 and began as a gender-neutral skin and nail care brand. Since then, the brand has released other products, including apparel, accessories and fragrances. As part of its newest launch, the brand is also holding a pop-up in New York City, called “The Pleasing Pleasure Shop”. According to the announcement post, the pop-up is a “first-of-its-kind Pleasing experience”.
Fans have since reacted to Harry’s new line of products, mostly expressing amusement. While some were initially surprised, they added that the launch seemed suitable for Harry’s image and branding, given his advocacy for self-love. Others also joked about the new products, quipping that the singer is releasing adult toys before a new album. However, some did express concern about the price tag of the products, noting that it’s rather pricey.
Regardless of the comments, you have to admit that this is an interesting launch for a global pop star like Harry Styles. Check out Pleasing’s teaser video for the new line of products below:
