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Home Fashion/ Beauty

Guerlain Redefines Timeless Beauty With The New Orchidée Impériale Longevity Cream

by Dean Zaini
October 21, 2025
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The Longevity Cream marks the sixth generation of Guerlain’s iconic Orchidée Impériale line—a result of 20 years of groundbreaking research on cell longevity. At its core is the legendary Vanda coerulea, also known as the orchid “of ten thousand generations”, renowned for its remarkable ability to live for over a century.

This latest innovation blends the orchid’s natural resilience with cutting-edge science to deliver visible, age-defying results. With its refined texture and luxurious feel, the 6th Generation Longevity Cream represents Guerlain’s ongoing pursuit of excellence, merging scientific mastery with the art of skincare.

Pioneering Research Into Cell Longevity

For 20 years, Guerlain has studied orchids for their beauty, longevity, and regenerative power. This led to the creation of L’Orchidarium, a research platform with centres in Geneva, Yunnan, and Guerlain’s own lab, all dedicated to discovering the best orchids for youthful skin.

Through years of expertise and innovation, Guerlain has turned Orchidée Impériale into a symbol of both efficacy and luxury. This legacy now reaches new heights with the 6th Generation Longevity Cream, the ultimate expression of Orchidée Impériale’s scientific precision and botanical mastery.

Inrae: A Major Discovery In Skin Cell Ageing

For the first time, Guerlain unveils a major breakthrough in the science of skin ageing with the discovery of MAMs, tiny “youth connections” at the heart of the skin’s longevity mechanisms. In collaboration with INRAE®, Guerlain has proven that its technology can reactivate these vital links within skin cells, boosting cell vitality by an impressive 196% and activating nine key longevity functions.

MAMs are vital connection points that keep skin cells functioning properly, but they become less flexible with age, causing visible signs of ageing. With the help of Professor Béatrice Morio and the MERISM team, Guerlain has discovered how to restore MAMs’ natural rhythm, opening the door to more effective anti-ageing solutions.

A New Era: Mastering Youthfulness

Powered by ORCHID LONGEVITY™ technology, the new Longevity Cream brings unmatched age-defying strength to the Orchidée Impériale collection. Available in two luxurious textures, the Longevity Cream offers a sensual, lightweight feel that melts effortlessly into the skin, while the Longevity Rich Cream is enhanced with new-generation ceramides and plant extracts to reinforce the skin barrier and deliver deep, lasting comfort.

From the first use, skin feels smoother, stronger, and more radiant. After one week, 96% of women see better skin quality, and after six months, signs of ageing slow down by half. Guerlain’s 6th Generation Longevity Cream sets a new standard for youthful skin.

Sustainability At Forefront Of Eco-Design

The new Orchidée Impériale refill sets a new standard for eco-friendly luxury. Made from 90% cellulose, a plant-based fibre, and protected by a thin polymer film, it is mostly recyclable while keeping the formula fresh. Developed over three years, it uses 42% less material and is 60% lighter than the previous glass version, reducing its climate impact by 30%.

Even the elegant outer box reflects Guerlain’s commitment to sustainability, crafted from cellulose to complement the signature midnight blue jar with its golden lid. Through this thoughtful design, Guerlain transforms sustainability into an art form, blending high performance, craftsmanship, and environmental care in one timeless creation.

The Orchidée Impériale Longevity Creams are now available at Guerlain The Exchange TRX, Pavilion Pop-Up, Parkson (One Utama) and Isetan (The Gardens Mall). Priced at RM2,698 (RM2,293 for refills), the 6th Generation Longevity Cream is Guerlain’s most advanced age-defying formula yet.

anti ageing skincareGuerlain Longevity CreamGuerlain Orchidée ImpérialeINRAE skin research
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