If you tried Googling anything today, you’d notice that there’s something different about Google.
The branding just got a makeover.
The 17-year-old tech leader today released its new serif-free and slightly toned-down 4-colour logo on Tuesday (1st September) in the biggest redesign since 1999. Google’s homepage introduced the redesign with an animation that wiped away the old logo and drew the new one.
And that’s not all.
Google also said that the new design would soon be seen across all its products. Google created the look as a way to introduce its new “identity family”, which shows the myriad ways Google works for consumers, including on your “mobile phone, TV, watch, the dashboard in your car and yes, even a desktop”.
As seen in the gif above, by creating a collection of visual elements around the logo, Google can carry over the look across any app or tool. For example, “a colorful Google mic (will) help you identify and interact with Google whether you’re talking, tapping or typing”.
Google’s Vice President of Product Management Tamar Yehoshua, VP, Product Management and Director of User Experience Bobby Nath wrote on the company’s blog:
Google has changed a lot over the past 17 years—from the range of our products to the evolution of their look and feel. And today we’re changing things up once again. So why are we doing this now? Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day.
The Google team added, “This isn’t the first time we’ve changed our look and it probably won’t be the last, but we think today’s update is a great reflection of all the ways Google works for you across Search, Maps, Gmail, Chrome and many others. We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future.”
Watch the announcement video below, which starts up with an all too familiar dialup noise:
Do you like it? Let us know what you think in the comments box below 🙂
Sources: Adweek, Google’s Blog, The Guardian, Fast Company.
