Since its creation in 1966, Pocky has turned simple snacking moments into meaningful connections. As the iconic biscuit stick brand celebrates its 60th anniversary, Malaysians are invited to #ConnectWithASmile with an improved Pocky Chocolate recipe, refreshed packaging and new sharing experiences.
For generations, Pocky has remained a familiar favourite, with its signature red box making its way into homes, classrooms and office drawers. Whether enjoyed as a quick treat during a study session, a snack during movie nights or simply shared among friends and family, Pocky has become a familiar companion for everyday moments. The brand continues to build on its legacy of bringing people together through simple, enjoyable experiences that are easy to share.
As Pocky celebrates its 60th anniversary, the brand continues to emphasise the importance of genuine human connection through the simple act of sharing joy and happiness, even as lifestyles evolve and digital interactions become increasingly commonplace, according to Lee Yeen Theng, Managing Director of Glico Malaysia & International Cluster. She added that Pocky has always been more than just a biscuit stick, serving as a familiar companion that brings people together while making everyday moments a little more special.
A More Chocolatey Pocky Experience
At the heart of Pocky’s 60th anniversary celebration is an improved Pocky Chocolate recipe, designed to deliver a richer chocolate experience with a more chocolatey taste and crispier snap. While the recipe has been enhanced, the upgrade aims to retain the familiar flavour that generations of Pocky fans have come to enjoy, reflecting the brand’s continued focus on taste and quality.
The upgraded Pocky Chocolate also comes in a new packaging design, giving the classic product a more contemporary look while maintaining its recognisable identity. It joins Pocky’s existing range of flavours, including Strawberry, Cookies & Cream, Milky Matcha, Double Chocolate and Milk, with the full line-up available nationwide in stores and online.
Share A Smile With Pocky
Whether it is through a smile, a conversation or simply sharing a biscuit stick, Pocky is encouraging Malaysians to turn everyday gestures into opportunities for genuine connection. Through its #ConnectWithASmile celebration, the brand hopes to inspire people of all ages to share happiness and create meaningful moments with those around them.
For the latest updates, follow Pocky Malaysia on Instagram at @pockymalaysia.
