For the first time ever, Garnier has announced a historic milestone in its 120-year legacy: the appointment of global fashion icon, environmental philanthropist, and wellness advocate Gisele Bündchen as the brand’s global brand ambassador.
“We couldn’t be more excited to welcome Gisele to the Garnier family,” said Marc Baland, Global Brand President of Garnier. “For over 120 years, Garnier has been pioneering high-performance, accessible beauty powered by nature and science. Gisele is a global beauty icon, an environmental activist, and a true wellness advocate. She is the perfect match for our vision, and we share the same belief that you should never have to compromise between looking good, feeling good, and doing good for the planet. Together, we are committed to making wellness beauty accessible to everyone.”
“I have always believed that looking good is a reflection of feeling good,” said Gisele Bündchen. “Garnier is dedicated to honoring every type of beauty and helping women feel confident in their own skin, which is why this partnership feels so natural to me. I am glad to join forces with a brand that is not only open to progress but is actively striving to do better for people and the planet.”
The partnership is built on four fundamental pillars:
A common belief in the power of nature and science for an uncompromisingly efficient, yet effortless beauty
Gisele views nature as the most powerful source of beauty and technology, the foundation of Garnier’s High-Tech Nature vision. By merging powerful nature-derived ingredients with cutting-edge formulas, Garnier ensures the best of efficacy, sensoriality, and safety across its products. As a global hair icon, she proves that high-tech, salon-like performance can be achieved simply and effectively at home, without the need for a complex routine, and at an affordable price.
A shared holistic vision of beauty
Rooted in her Brazilian heritage, Gisele champions Look Good & Feel-Good Beauty. True beauty goes beyond the look; it’s an essential part of a holistic wellness lifestyle. This philosophy creates a powerful synergy between the person and the brand, a shared vision that wellness needs to be accessible to everyone.
Conscious beauty for a healthier lifestyle
As a long-time wellness advocate, Gisele is very selective about the products she brings into her home, from food to beauty. Her personal preferences sync with Garnier’s industry leading initiatives. Not only is the brand approved by Cruelty Free International, with products formulated with 99.9% vegan ingredients, but it also follows a thorough product safety quality protocol, ensuring high quality, conscious beauty is available to all.
A deep commitment to the planet
Beyond being a face of the brand, Gisele is a dedicated environmental champion. She believes that small, everyday changes can have an impact. She believes in Garnier’s brand cause, “Collective for the Planet”, that strengthens its positive impact on the planet by turning consumers into actors of change.
To celebrate the occasion, Garnier debuts “The Signature”, a film capturing the authentic connection between the brand and Gisele. The film celebrates the shared vision of Look Good & Feel-Good Beauty and the mission to bring accessible, efficient, and sustainable beauty to consumers.
On top of that, Gisele will also be part of Garnier’s High-Tech Nature vision, appearing across haircare campaigns worldwide, beginning with the launch of Fructis Diamond Sleek last month. She will represent Garnier’s most loved haircare ranges, including iconic products such as Fructis Sleek & Shine, Fructis Hair Food, and Ultra Doux Honey Serum, which combine powerful nature-derived ingredients with proven performance to deliver visible results across a wide range of hair needs.
