G-SHOCK’s new TOUGH LIKE YOU campaign is a tribute to those who out-tough the tough world, day by day. G-SHOCK believes what’s on your wrist is deeply connected to what’s in your soul, and thus, the new G-STEEL, colour-dial watch series is the embodiment of the spirit of toughness, mirroring the resilience of its wearers.
The watch is not just an accessory; it’s a badge of honour for those who out-tough the toughest of days, every day. The campaign encourages individuals to embrace both internal and external toughness, no matter the scale of the situation, large or small; even if it’s a daily task like heading to work – because you don’t survive a tough world, you out-tough it.
Introducing the latest evolution in toughness from CASIO G-SHOCK: the GBM-2100 series. Since 1983, G-SHOCK has continuously pushed the boundaries of durability, and these octagonal models are no exception. Building upon the iconic GM-2100 design, the GBM-2100 series introduces Bluetooth® and solar capabilities, ensuring unrivaled performance in any situation.
Available in three different dial colours – classic black, sleek blue and vibrant green – in 4 different models, the new collection is now available in all authorised G–SHOCK Stores, G-Factory, and on the e-commerce site HERE, retailing at RM1,295 for the three models with the black strap (GBM-2100-1ADR / GBM-2100A-1A2DR / GBM-2100A-1A3DR) and RM1,365 for the GBM-2100B-7ADR, an online exclusive model with a white strap.
For more, visit G-SHOCK’s official website.<>
