How can an already popular brand attract more customers? By appointing a celebrity as their brand ambassador! We’ve seen countless stars become the face of various brands, to the point where we often associate them with one another.
In this listicle, we will focus on Korean celebrities who have recently been appointed as brand ambassadors for fashion and beauty companies. Here are the familiar faces now representing these well-established brands.
1. Dolce&Gabbana – Mun Kayoung (문가영) & NCT Doyoung (도영)
Dolce&Gabbana recently unveiled the new Spring/Summer 2025 Campaign featuring Global Ambassadors Mun Kayoung and NCT Doyoung. A minimalist yet sophisticated setting serves as the backdrop for images featuring Doyoung. The meticulously crafted lightweight materials and silhouettes of the collection evoke the aesthetics of the Dolce Vita, transporting the viewer to sun-drenched Italian holiday destinations.
Mun Kayoung exudes the effortless confidence of a true diva, wrapped in an aura of mystery and allure. The garments sculpt her silhouette with precision and elegance, paying homage to a playful, powerful, and determined femininity – one that has long captivated the camera lens of the world’s greatest filmmakers.
2. Givenchy Beauty – Stray Kids’ Hyunjin (현진)
Givenchy Beauty officially announced that Stray Kids’ Hyunjin is their new global brand ambassador. The idol became the face of the brand when he appeared on the cover of Marie Claire Korea. Pairing a glowing makeup look with his stark, buzzcut hair, Hyunjin showcased the radiance of ‘Givenchy’s new ‘Prisme Libre Glow Serum Foundation’, along with bestsellers ‘Prisme Libre Loose Powder’, ‘Le Rouge Interdit Balm’, and more.
3. Roger Vivier – ITZY’s Yeji (황예지)
While gearing up for her solo album “Air”, ITZY’s Yeji also partnered with Roger Vivier as their latest brand ambassador. “YEJI has become an icon for a new generation of fashion-forward individuals, embodying a bold and contemporary vision of style which perfectly aligns with the Maison’s heritage of elegance, creativity, and innovation,” the company wrote.
In the photo, the idol shows off her elegant aura and alluring expression dressed in a little black dress, highlighting the matching Belle Vivier Pumps and Mini Bag by Roger Vivier. The look is complete with the Efflorescence Earrings.
4. mixsoon – ENHYPEN (엔하이픈)
Mixsoon is best known for its Soybean Essence, which ranked second in Amazon’s serum category. The product has recently secured distribution in Costco USA, retail chains across Japan, and markets in Europe and South America.
As Mixsoon continues to establish itself as a leading K-beauty brand, its partnership with ENHYPEN is expected to generate significant synergy. Following the announcement, the boy group shared their thoughts: “The reason we became Mixsoon’s global ambassadors is because we personally use and love their products.”
5. Maybelline New York – aespa’s Ningning
Ningning, the talented vocalist of the K-pop group aespa, has been officially announced as Maybelline New York’s Asia Brand Ambassador. This role with Maybelline adds to Ningning’s impressive portfolio of brand endorsements.
As Maybelline’s Asia Brand Ambassador, Ningning is expected to appear in upcoming campaigns, potentially setting new beauty trends across the region. Her involvement underscores the growing global impact of K-pop artists in the beauty and fashion industries.
6. Acne Studios – NCT’s Johnny (쟈니)
Acne Studios has officially named NCT’s Johnny as their new global brand ambassador, thrilling fans who believe he perfectly embodies the brand’s edgy and modern aesthetic. To mark the new partnership, Johnny is featured in exclusive editorial content captured by Interview Magazine. His first official pictorial as an ambassador has left many in awe, as he effortlessly showcases Acne Studios’ signature style with his striking presence and bold fashion sense. Fans are eagerly anticipating more collaborations, confident that Johnny’s unique charm will bring fresh energy to the brand’s global image.
Bonus: Sulwhasoo – Girl’s Generation’s Yoona (임윤아)
Luxury skincare brand Sulwhasoo recently sparked excitement by teasing their new global brand ambassador with a glimpse of a silhouette captioned “Guess who?” along with the clue, “She has eyes like a deer.” Fans were quick to speculate that the mystery figure could be Yoona, the renowned South Korean singer and actress from Girls’ Generation.
Known for her ethereal beauty and graceful charm, Yoona perfectly embodies Sulwhasoo’s philosophy of timeless elegance. If confirmed, her appointment would further elevate the brand’s prestige, captivating a global audience with her radiant presence.
