Asian stars continue their reign in the global market, fronting campaigns after campaigns and being named ambassadors for various international brands. From BLACKPINK’s Lisa to actress Lingling Kwong, here are the Asian stars who recently became the face of fashion, beauty and lifestyle brands:
Lisa – SHISEIDO
Earlier this month, SHISEIDO announced that Lalisa Manobal, a.k.a Lisa of BLACKPINK, is their newest Global Ambassador. For her debut campaign, Lisa will model the brand’s iconic ULTIMUNE serum, initiating a new era in the brand’s history.
BOYNEXTDOOR – Buldak Ramen
KOZ Entertainment’s boy group BOYNEXTDOOR is now the face of one of the most popular Korean ramen brands, Buldak. As part of their first campaign, the group released a remix of their song, “Earth, Wind & Fire”, and kicked off the “Hotter Than My Ex” challenge.
IVE’s Rei & Liz – Valentino
On 28th January 2026, Italian luxury house Maison Valentine announced that IVE’s Rei and Liz are their newest brand ambassadors. For their first official activity as brand ambassadors, the duo attended Valentino’s Haute Couture fashion show in Paris.
Lingling Kwong – Calvin Klein
Earlier this month, Thai actress Lingling Kwong stunned as she fronted Calvin Klein’s latest undergarments campaign for Spring 2026. As the face of the campaign in the APAC region, the Thai star embodies the brand’s signature sensual minimalism.
