Appointing a very famous celebrity as your brand ambassador is one of the many guaranteed ways to attract more customers. Sales will surely go up if you were to appoint a Korean star to become the face of your brand.
In this listicle, we will focus on Korean celebrities who have recently been appointed as brand ambassadors for fashion, beauty, home appliances and food companies. Here are the familiar faces now representing these well-established brands.
1. Dolce&Gabbana – Jung Haein (정해인)
Luxury fashion house Dolce&Gabbana welcomes South Korean actor Jung Haein as its newest Global Ambassador. Renowned for his unique charisma and exceptional acting talent, Jung Haein has captivated international audiences with his compelling screen presence. Following his debut appearance in Milan at the recent Dolce&Gabbana Men’s Fashion Show, the actor charmed attendees with his charm and refined sense of style, marking the beginning of a highly anticipated and promising collaboration.
2. Dyson Korea – IVE’s Jang Wonyoung (장원영)
Having healthy hair and a great personality could very well land you the job as an ambassador for a very popular home appliance brand. That’s exactly why Dyson Korea appointed IVE member Jang Wonyoung to be the new face for their brand. The idol expressed, “I believe the secret to pulling off a wide range of concepts as an idol lies in having healthy hair. The Dyson Airwrap, which I regularly use, is an essential item that helps me style my hair quickly and easily while maintaining its health.”
3. Lacoste – IVE’s An Yujin (안유진)
Lacoste has appointed IVE’s leader Ahn Yu Jin, as their newest brand ambassador. The idol’s bright, energetic charm and unique sense of style perfectly complement Lacoste’s contemporary and sophisticated image. “As a K-pop artist, I constantly try new styles and embrace challenges, which I believe reflects Lacoste’s spirit. I’m excited to share Lacoste’s timeless elegance not just in Korea, but globally,” the singer said.
4. Tim Hortons – NCT Mark Lee (마크)
Canadian coffee house Tim Hortons recently announced NCT member Mark Lee has been appointed as their first regional brand ambassador. Born in Toronto, Mark has many times spoken about his fondness for the brand. A representative of the company said in a statement: “Mark is an artist who has consistently shown affection for Tim Hortons, making him an ideal partner to deeply connect with Tim Hortons, a beloved Canadian national brand that is gradually expanding its presence in the Korean market.”
5. rag & bone – Moon Ga-young (문가영)
Rag & Bone, a contemporary New York brand, has appointed actress Moon Ga-young as its first Korean ambassador and is releasing a pictorial for the Spring/Summer 2025 (SS25) season. “Moon Ga-young perfectly embodies the modern and sophisticated sensibility that the brand strives for,” the brand said in an official statement. In an exclusive photoshoot, the actress demonstrates her natural ability to blend modern and classic styles.
