Swarovski introduces Swarovski Classica, a modern jewellery collection crafted for everyday elegance and effortless sophistication. Designed by Swarovski Global Creative Director Giovanna Engelbert, the 29-piece collection presents a refined edit of pendants, bracelets, rings, and earrings, each designed to feel instinctive on the body and to be worn like a second skin with fluid elegance from morning to night.
The collection is characterised by fluid silhouettes and balanced geometry, expressed through softly contoured shapes. Crafted in sterling silver from recycled sources, with injections of 18k gold finishing, the designs are infused with the light of Swarovski Zirconia, introducing luminosity and levity to each piece.
Giovanna Engelbert, Swarovski Global Creative Director, says: “For Swarovski Classica, I was inspired by the natural elegance of the calla lily; there was something truly poetic about translating its fluid silhouette into the softly contoured shapes that distinguish this collection, which also unveils new facets and nuances of the House’s design language, affirming our infinite creativity and unique savoir-faire.”
To bring the new collection to life, Swarovski has enlisted pop icon and Global Brand Ambassador, Ariana Grande, as the face of the campaign. Conceptualised by Engelbert and photographed by longtime collaborators Mert and Marcus, the campaign showcases the multiple ways to mix and match the organic silhouettes of Swarovski Classica.
The collection is available in select stores and on swarovski.com.
