As the summer heat blazes through the Southwest Monsoon season in Malaysia, blazing heat and humidity have become the new norm these days. Nowadays, it’s even harder to keep stylish whilst staying cool, but Lee Jeans has your back!
Incorporating new advanced cooling technologies, Lee drops their newest summer perfect line with advanced cooling technologies. The Lee SS25 Advanced Cooling technology features their Lee Cooling Denim, upgraded with comprehensive new additions including Jade::Air, Jade360 and Lites. These innovative items provide a range of cooling essentials, perfect for every summer occasion. This year, let‘s flow in the summer with Lee!
Jade::Air Jeans: Patent-pending World First Breathable Technology
Lee’s innovative JadeFusion cooling fabric transforms the usual heavy denim into a lighter, more breathable option. Infused with natural jade particles using advanced weaving methods, the fabric provides an instant cooling sensation and helps keep you dry, even in intense summer heat.
Building on this breakthrough, the latest Jade::Air jeans feature a 3D dot texture combined with JadeFusion technology to boost airflow and further lower skin temperature. This dual-tech design ensures lasting comfort and a refreshing feel, making Jade::Air jeans the perfect choice for staying cool and stylish all summer long.
Jade360 Jeans: Flexible Comfort for Summer Adventures
Another standout, the Jade360 jeans, enhances the JadeFusion cooling fabric with a 4-way stretch construction, delivering all-around flexibility for effortless movement. Ideal for active summer outings, these jeans offer remarkable comfort and freedom. Part of the exclusive Lee IndiGO collection, Jade360 blends modern athleisure-inspired design with high performance, making it easy to go from work to weekend with style and ease.
Cooling Essentials for Your Summer Wardrobe
Expanding beyond cooling denim, Lee brings its heat-fighting technology to a range of T-shirts, offering full-body comfort for hot weather. The NitroCool Tees are made with boron nitride-infused fabric, providing excellent quick-dry performance to help lower body temperature, along with antibacterial and odour-resistant benefits. Meanwhile, Lites Tees are made from lightweight, ultra-soft materials with a linen-like feel, offering breezy, unmatched comfort. Available in a range of easy-to-style colours, these Cooling Tees are must-haves for staying fresh and stylish all summer.
The Cooling Series is now available at all Lee stores nationwide. Let the newly upgraded cooling technology help you breeze through the heat, keeping you cool and stylish all summer long with Lee!
Alyssa Gabrielle contributed to this article
