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DKNY Launch, MUJI Showcase, CHAGEE Opening & More: Events We Hit Up This Week!

by Hype Desk
September 29, 2024
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Another week, another whirlwind of totally EXTRA events! We were here, there and everywhere!

We drank a toast to CHAGEE’s new flagship store, enjoyed a whiff of Truefitt & Hill’s new fragrance, and much more. We were on the scene, and vibing like a boss! Just check out our social diary for this past week (don’t be jelly!):


Truefitt & Hill x The Gentlemen

Truefitt & Hill has partnered up with Netflix for an exclusive fragrance collection inspired by the TV series “The Gentlemen.” Watching in wonderment as Eddie Horniman, the Duke of Halstead’s character, smoulders throughout “The Gentlemen” series, Truefitt & Hill was reminded of similar swells and bucks who continue to pass through its haloed doors. Royalty, aristocrats, movie stars and stylish rogues, Truefitt & Hill has seen them all – some, gentlemen ahead of their time, others, gentlemen most of the time, all sharing a love of one aroma: the sandalwood.

Suitably packaged with crest and regal embellishment, The Gentlemen Sandalwood from Truefitt & Hill packs a punch. It has taste and swagger, and seethes with a rich perfume – at its core, lavender with a rich top note of lemon and bergamot that plays with the more anchored base note of sandalwood, musk and amber. The Gentlemen Sandalwood commands a room by adding a dominant fragrant layer that says “I am in charge, I am king, I am The Gentlemen.”

Watch Hype’s Exclusive Reel:

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A post shared by Hype Malaysia (@hypemy)


CHAGEE’s Flagship Store Opening @ Sunway Pyramid 

If you’re not familiar with CHAGEE, then it’s time to change that and make it your favourite beverage! The popular tea brand recently opened its flagship store at Sunway Pyramid, and we got to witness this during the Modern Tea House 3.0 grand event at the Orange Atrium. So what are you waiting for? Swing by the store today!

Watch Hype’s Exclusive Reel:

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A post shared by Hype Malaysia (@hypemy)


DKNY 24/7 Eau de Parfum Launch

DKNY, the iconic fashion powerhouse, has just unveiled its latest fragrance creation – DKNY 24/7 Eau de Parfum. DKNY 24/7 opens with invigorating top notes, followed by a blooming floral heart and the woody base notes – a seamless blend of pink pepper, rose centifolia and upcycled cedarwood.

Packaged in an hourglass-shaped bottle that symbolises the continuous flow of time in a city that never sleeps, DKNY 24/7 is not just a fragrance; it’s a celebration of the relentless optimism, unlimited confidence, and effortless cool that defines a new generation. This scent is a tribute to those who live life with no limits, always ready, always on the move, and always on – just like DKNY and New York itself.

Watch Hype’s Exclusive Reel:

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A post shared by Hype Malaysia (@hypemy)


MUJI Autumn Winter 2024 Exhibition

MUJI Malaysia recently held a private preview of the MUJI 24AW Exhibition at The Grey Box, GMBB KL. The highlight was getting to taste the MUJI Gelato, which will be launching at their Mid Valley Megamall outlet on 11th October 2024. We highly recommend it! We were also stoked to get a peek at MUJI’s wide range of products, including its luggage bag collection, travel essentials, latest clothing, household goods, and furniture collections.

Watch Hype’s Exclusive Reel:

View this post on Instagram

A post shared by Hype Malaysia (@hypemy)


Acerpure Beauty Hair Dryer Launch

Acer Malaysia officially launched its new personal hair care line, Acerpure Beauty, featuring the Acerpure Beauty HD2 DS744-10W. This 2-in-1 ionic hair dryer and styler offers a perfect blend of power, precision, and protection in a lightweight, sleek design. With advanced haircare technology, it delivers healthier, professional-level styling from the comfort of your home, making it a significant upgrade in modern haircare.

To experience the innovation first-hand, visit Acerpure’s roadshow from 26th to 29th September 2024 only at Pavilion Bukit Jalil. Shoppers who spend a minimum of RM500 stand a chance to win exclusive prizes. Now everyone can effortlessly achieve chic and stylish hair at home!

Watch Hype’s Exclusive Reel:

View this post on Instagram

A post shared by Hype Malaysia (@hypemy)


Shokz OpenRun Pro 2 Arrives In Malaysia

Calling audiophiles and joggers alike! It’s time to feel some music in your bones, as Shokz is here to bring something truly electrifying! Hosting its first ever headphone roadshow in Malaysia, the audio brand showcased its latest innovations, including the highly-anticipated Shokz OpenRun Pro 2.

There, audiences and music lovers gathered to try out the newest bone conducting audio experience, and were pleasantly surprised by the headphones’ sound quality and friendly form factor. Moreover, the roadshow included a variety of interactive product experience zones where participants could test the OpenRun Pro 2 while performing different exercises. These areas gave customers a first-hand experience of how Shokz products improve physical activity, like cycling and running, without sacrificing safety or sound quality.

You can visit the roadshow in Mid Valley Megamall until 29th September and stand a chance to experience Shokz products and participate in exciting activities.

Watch Hype’s Exclusive Reel:

View this post on Instagram

A post shared by Hype Malaysia (@hypemy)


Domino’s World Cheese Pizza & Blueberry Pizza Fold

We went on a culinary adventure around the world with Domino’s! The storied pizza parlour treated us cheese lovers to its latest menu item, the World Cheese Pizza. Featuring high-melt cube cheese, red cheddar, mozzarella cheese, cream cheese, gouda, emmental, edam, and parmesan, this pizza is sure to send you into a whole new world of flavour. 

Not only that, but as a sweet complement to these savoury delights, Domino’s also introduced the all-new Blueberry Pizza Fold. This delicious treat has the ideal balance of flavours thanks to its golden pizza dough, luscious Hokkaido cream cheese, and sweet and tangy blueberry filling, all of which melt in your mouth with a single bite.

Both the World Cheese Pizza and Bluberry Pizza Fold are available now for a limited time, so don’t miss out! Check out our reel to see what went down.

Watch Hype’s Exclusive Reel:

View this post on Instagram

A post shared by Hype Malaysia (@hypemy)


“Jom Taiwan: Ride The Adventure” Campaign Launch

It’s time to go on a vacation – Taiwan-style! We were at the Slate, The Row, for the official launch of the “Jom Taiwan: Ride the Adventure” campaign held in association with well-known Malaysian artist Book of Lai, who infuses Kuala Lumpur’s public transit system with his artistic vision to create an immersive experience that highlights Taiwan’s allure. Book of Lai’s vibrant artwork can be viewed at the Bukit Bintang MRT station as well as on any MRT or monorail train.

The event also showcased how Taiwan is now ready to take in Muslim tourists with its Muslim-friendly facilities which dot the country. There’s no excuse for you to cross out Taiwan as your next getaway destination!

Watch Hype’s Exclusive Reel:

View this post on Instagram

A post shared by Hype Malaysia (@hypemy)

AcerpureCHAGEEDKNYDomino’sJom Taiwan: Ride the AdventureMuji MalaysiaShokzTruefitt & Hill
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