As a result of the ongoing boycott towards American fast foods like McDonald’s and Starbucks, many Malaysians have since shifted their support towards local brands. This move also prompted some to launch new brands as a “Malaysian alternative” to popular fast food chains. However, as we have realised over the past few days, being a local brand doesn’t guarantee instant success.
Local fried chicken restaurant DarSa Fried Chicken (DFC) recently released a statement on all the recent incidents involving the brand. In the statement, Managing Director Mohammad Faiz Zuhdi bin Azahar responded to the public’s inquiry on several things, including the stores’ alleged terrible service, high pricing, racist comments and halal status. Faiz apologised and assured that the brand is working towards improving their menu and service for their customers.
The statement comes after a slew of unfortunate incidents involving DFC. The fried chicken restaurant initially gained attention as a local alternative to KFC, which many Malaysians have been boycotting to show support for Palestinians. However, DFC received criticism for its exorbitant prices. Some even accused the brand of using Islam as an excuse to overcharge customers.
Unfortunately, DFC also became the centre of another controversy just days later. According to reports, the individual had made a purportedly racist remark towards the Chinese community, infamously calling them “Type-C”. The comment sparked backlash towards the brand and its lack of professionalism. While DFC did issue an apology on this specific matter, it received more criticism for its ingenuity.
Despite the many controversies, DFC continues to gain supporters who want the brand to succeed. In the comment section of their recent statement, many fans voiced their support for the brand amidst the hate. On the other hand, content creators have also shared positive reviews for DFC’s menu items, albeit criticising the long wait time and high prices.
All in all, netizens have opined that DFC could be successful if they improved their service instead of depending on the “Muslim card” to attract customers. What are your thoughts on this whole issue?
Sources: Facebook (1)(2), Focus Malaysia, Vocket
