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Home Hype Picks

CNY Launches By LEGO, Tiger Beer, Levi’s, The Exchange TRX & More: Dope Events We Hit Up Last Week

by Hype Desk
January 13, 2025
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Another week, another whirlwind of totally EXTRA events! We were here, there and everywhere!

We were on the scene and vibing like a boss! Just check out our social diary for this past week (don’t be jelly!):

The Exchange TRX Unveils “A Tale of Spring”

The Exchange TRX is ushering in the Chinese New Year with ‘A Tale of Spring,’ a grand celebration that blends heritage with modern elegance. Guests are invited to experience a visual and sensory spectacle inspired by the beauty of Imperial Gardens. The campaign features immersive installations, live cultural performances, festive dining, exclusive shopping, and a tiered rewards programme, promising an elevated celebration.

The centrepiece of ‘A Tale of Spring’ is a grand Imperial Garden-inspired installation at the Central Exchange. Drawing inspiration from classical Chinese gardens, the display showcases lush floral arrangements, symbolic motifs, and elegant design elements.

At the heart of the garden is the Zodiac Journey Bridge, a key attraction where guests can explore 12 intricately crafted Zodiac sculptures, each representing a unique aspect of Chinese astrology. Beneath the bridge, a Blossom Tunnel adorned with vibrant blooms creates a photo-worthy moment symbolising growth and fresh beginnings. Guests can also stroll along the Bamboo Walk, leading to a serene Koi Pond and an elegant gazebo with mechanical storks – symbols of longevity and abundance.

Every weekend, The Exchange TRX will come alive with mesmerising live performances that pay homage to the rich heritage of Chinese culture. Twice daily, guests can experience a lineup of captivating acts that combine spectacle, artistry, and tradition. Here’s what went down at the launch of “A Tale of Spring,” which we attended:

Watch Hype’s Exclusive Reel:

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MyTOWN Celebrates “Waves Of Prosperity” This CNY

This Chinese New Year, immerse yourself in the spirit of renewal, abundance and togetherness with MyTOWN Shopping Centre! The mall is ushering in the Year Of The Snake with their “Waves Of Prosperity” festive campaign that celebrates wealth, success and the joy of prosperous connections.

From now until 9th February, experience breathtaking decor inspired by the natural flow of fortune and growth and enjoy all the wonderful activities offered. While at the launch event, we were treated to an oriental mystic dance performance and a lion dance performance to up the prosperity level. We also checked out all the photo spots you can visit with family and friends to deepen your connection this CNY!

Watch Hype’s Exclusive Reel:

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Levi’s Unveils Lunar New Year 2025 Collection

This Lunar New Year, iconic denim and apparel brand Levi’s® seamlessly blends traditional Chinese zodiac culture with American denim craftsmanship. At the heart of this Lunar New Year collection are the 24K gold-plated buttons and golden selvedge details on the pieces, which elevate Levi’s® classic denim styles with a symbolic nod to good fortune and prosperity in the New Year. 

Other unique details include the exclusive custom logo and the snake-patterned leather patch -honouring 2025’s zodiac animal – which adds a refined touch of mystery and elegance to the designs. The Levi’s® Lunar New Year 2025 collection is available now at all Levi’s® Stores nationwide and on www.levi.com.my.

Watch Hype’s Exclusive Reel:

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Armani Beauty Pop-Up At The Exchange TRX

Armani Beauty Red, accentuated with a touch of gold, represents the essence of auspicious beginnings. In celebration of the Chinese New Year, Armani Beauty extends an invitation to all to experience an immersive oriental journey at the New Year Pop-Up at The Exchange TRX, from now till 9th February 2025.

With curated activations such as lantern customisation, bespoke tea leaf readings, and New Year Kits – perfectly suited to the season – guests will be immersed in a captivating experience designed to ignite the year with passion and prosperity.

Watch Hype’s Exclusive Reel:

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Carlo Rino Drops 2 CNY Collections

For those looking to embrace the vibrant spirit of the season, Carlo Rino presents two captivating Lunar New Year collections – Air Weaves and Chainex – designed to infuse your festive wardrobe with elegance and contemporary charm.

Thoughtfully crafted, each piece is made to inspire confidence and accompany you into a year brimming with joy, style, and endless possibilities. Get more info on these festive designs here. Meanwhile, we joined Carlo Rino at a Chinese New Year High Tea to get a closer look at the special collections.

Watch Hype’s Exclusive Reel:

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Kamen Rider 50th Anniversary Exhibition At Fahrenheit88 

Do you love Kamen Rider? If you do, be sure to swing by INCUBASE Arena Malaysia, Fahrenheit 88 and immerse yourself in the official Kamen Rider 50th Anniversary Exhibition!

From now to 16th March, the exhibition will offer fans displays of statues, replicas of comic book manuscripts, multiple replicas of TV series props and actor costumes, and transformation belts representing Kamen Rider. Book your tickets here!

Watch Hype’s Exclusive Reel:

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Kwai Chai Hong’s “Bountiful Blessings (年年有余)” Art Installation

Kwai Chai Hong, in collaboration with Bangsar Heights Pavilion (BHP), presents “Bountiful Blessings (年年有余)”, an immersive Chinese New Year 2025 art installation celebrating the cherished idiom “Nian Nian You Yu”. Visitors are welcomed by the Blessing Bridge (滿祝桥), adorned with vibrant lanterns symbolising contentment and blessings, leading to a breathtaking display of handcrafted fish lanterns. These glowing creations blend traditional craftsmanship with modern energy-efficient LED lights, representing abundance, resilience, and hope while preserving Chinese cultural heritage.

The installation also features the Fish Lantern Parade (鱼你同行), where visitors carry radiant lanterns, becoming part of a living tradition that celebrates gratitude and the joy of sharing blessings. Open from now to 16th February, the event runs daily from 9am to 12am, with parades scheduled on 11th January and 18th January at 7pm. This collaboration embodies the harmony of heritage and innovation, offering a meaningful cultural experience for all.

Watch Hype’s Exclusive Reel:

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Solo Leveling Experience At Pavilion Bukit Jalil 

The Solo Leveling Experience offers a close-up connection to the anime world through faithfully-recreated iconic scenes, creative-themed dining, and a variety of limited-edition merchandise related to the popular IP.

On the grand opening day, the venue buzzed with excitement as fans delved into the adventures of Sung Jin-Woo and immersed themselves in the enchanting hunter universe.

Watch Hype’s Exclusive Reel:

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Fahrenheit88’s PowerFU Prosperity

Kicking off the new year with a bang, Fahrenheit88 hosted their “PowerFU Prosperity” celebration last week. With entertaining dances, a wishing tree and a variety of stalls, the event was something not to be missed.

The centerpiece of the festive display is a large lucky cat figure, with muscular arms to usher in more fortune for everyone. There were also masters at work, creating candy art, palm paintings, and a D.I.Y. calligraphy session.

Watch Hype’s Exclusive Reel:

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A post shared by Hype Malaysia (@hypemy)

Tiger Beer’s “Together We Roar”

It may be the Year of the Snake, but we were roaring loud and proud over the weekend at Tiger’s “Together We Roar” event! The auspicious celebration saw everyone’s favourite beer brand give back to its cherished community of dedicated supporters and friends from the media.

Dedicated to uplifting the spirit of the community by bringing people together, the campaign featured energising on-ground activations, promotions, and exclusive collaborations for you to get lost in, as well as good drinks to go along with it. Held at Pavilion Bukit Jalil, “Tiger Town” was a spectacle to behold, filled with games, good food, great company, and even better beer. It was an amazing experience that we won’t soon forget.

Watch Hype’s Exclusive Reel:

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LEGO “The Realm of Possibilities” Launch

The Lunar New Year is once again upon us. That means LEGO Malaysia is pulling out all the stops to make it another celebration you won’t soon forget! We swung over to 1Utama for the launch of LEGO’s “Realm of Possibilities” experience, and explored a dreamland full of fun and play, filled with interactive games that invite kids and kids-at-heart to let their imaginations run wild.

Participants can win a vast array of prizes, from vouchers to commemorative LEGO sets, to celebrate this auspicious occasion. That’s not to mention the brand’s two new Lunar New Year drops! If you want to see what it’s all about then head on over to 1Utama, or LEGO’s official website to see what’s in store for you!

Watch Hype’s Exclusive Reel:

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Xiaomi Redmi Note 14 Launch Party

Looking to upgrade your smartphone to the next best thing? Then look no further than to Xiaomi’s latest model, the Redmi Note 14! This top-of-the-line device was officially unveiled at the Sunway Pyramid Convention Centre, alongside various other brilliant devices that are sure to brighten your day.

This smartphone is here to level up mobile photography as we know it with its 200MP pro-grade AI camera system, advanced zoom options, and photo editing capabilities. Want to know more about it as well as other newly-released tech? Check out our reel below.

Watch Hype’s Exclusive Reel:

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A post shared by Hype Malaysia (@hypemy)

#LEGOArmani BeautyCarlo RinoChinese New YearFahrenheit88Kamen RiderKamen Rider 50th AnniversaryKwai Chai Honglevi'sLunar New YearMyTOWN Shopping CentreSolo Leveling ExperienceThe Exchange TRXTiger Beerxiaomi
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SOURCE: TWITTER (@companysoosoo_)
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Contact us: newsdesk@hype.my



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