These days, brands prefer to collaborate with content creators to promote their products, services, and campaigns as part of their marketing strategy. However, some collaborations don’t always end as well as they should.
Regardless, due to high demand, some influencers set certain rates for themselves to review products, make special appearances, or even do live broadcasts. That said, people were certainly surprised to learn how much this internet personality is charging for projects and collaborations. Here’s the story:
Source: IG/cikepal06Last year, influencer and entrepreneur Cik Epal made headlines due to her complicated divorce from her husband, Jofliam. The businesswoman became a hot topic once again after revealing how much she charges depending on the requirements.
Many of her followers were apparently curious about one of the ways she makes a living, to which she responded with an Instagram Story. According to the post, her rates for product reviews are as follows:
- RM30,000 per post on IG Feed
- RM20,000 per IG Story
- RM50,000 for 2 hours of TikTok Live
- RM100,000 for 4 hours of TikTok Live
Cik Epal also added that she charges RM250,000 to become a brand ambassador. “Those who have worked with me before will know that I’m fully committed and will give my all to the job,” said the entrepreneur, insisting that the quality of her work would be worth the investment.
Netizens on Twitter were mostly flabbergasted by the revelation, with some expressing how unbelievably expensive the influencer’s rates are. Others commented that there are far better content creators in Malaysia who offer more reasonable rates than Cik Epal.
However, those on Threads argued that her rates seemed reasonable enough, given that she’s been in the business for a long time, knows her target audience, and there is a certain demand in the market. Cik Epal herself doesn’t seem bothered by the debate, as she reposted how her story is currently going viral.
What do you think about this? Do you find her rates too high?
