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Home Hype Picks

Cha Eun Woo’s Skechers Launch, Vivo’s X100 Debut, TUMI @ TRX & More: Events We Hit Up This Past Week!

by Features Desk
January 13, 2024
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Another week, another whirlwind of totally EXTRA events! We were here, there and everywhere!

We walked in the shoes of Cha Eun Woo, took a selfie with vivo’s X100, went on a flight of fancy with TUMI, had a break with KitKat and MUCH, MUCH more. We were on the scene, and vibing like a boss! Just check out our social diary for this past week (don’t be jelly!):


Skechers X Cha Eun Woo

The Exchange TRX has been welcoming a ton of international A-list celebrities to its premises. The latest star to appear there was K-pop sensation, Cha Eun Woo (차은우). The 26-year-old was in town to celebrate the grand opening of Skechers’ first brand experience store in Malaysia.

Following the ribbon-cutting ceremony, Cha Eun Woo engaged in a store tour with the Skechers management team. During this insightful exploration, he was shown various sections of the store, including the Skechers DIY corner. This personalised tour provided a firsthand look at the diverse offerings and innovative features within the store, reinforcing Skechers’ commitment to delivering an exceptional and unique shopping experience for its customers.

Prior to the grand opening, Skechers and Cha Eun Woo held a press conference at the Grand Hyatt KL.

Watch Hype’s Exclusive Reel:

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A post shared by Hype Malaysia (@hypemy)


vivo X100 Series Debuts In Malaysia

vivo Malaysia kicked off the new year with the launch of its latest flagship smartphone lineup, the X100 and X100 Pro. Both devices deliver professional photography capabilities and powerful performance that set a new benchmark in the smartphone industry. The new X100 models deliver an enhanced experience with the powerful dimensity 9300 and a customised imaging chip.

The new vivo X100 series introduces game-changing innovations in collaboration with ZEISS, equipping users with hardware and software to capture exceptional, precise photographs in every situation. The X100 Pro features a 50MP ZEISS 1-inch Main Camera, a 50MP ZEISS APO Floating Telephoto Camera and a 50MP Super Wide-Angle Camera.

As for vivo X100, it comes with a 50MP VCS True Color Main Camera, a 64MP ZEISS Telephoto Camera, and a 50MP Super Wide-Angle Camera. Both the X100 and X100 Pro boast certified adherence to ZEISS T* Coating, an advanced anti-reflective coating technology. This innovation enhances light transmittance, ensuring accurate colour reproduction and reduces light reflection.

With sleek, stylish, and feather-light design aesthetics, the new X100 lineup continues its legacy with a ring around the camera module portraying a halo design, highlighting the key elements of Sun Halo and Moon Halo Design. The ring is made of aerospace-grade stainless steel, adding a touch of minimalist luxury and sunburst texture resembling high-end mechanical watches.

The vivo X100 with 16GB+512GB storage is set to launch in Malaysia at an attractive price of RM3,499. For those eyeing the premium vivo X100 Pro with the same storage configuration, it comes with a price tag of RM4,599. Interested customers can conveniently reserve their devices at https://linktr.ee/vivox100series. Malaysians now have the opportunity to experience the latest innovations, power, and style with vivo X100 series.

Watch Hype’s Exclusive Reel:

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A post shared by Hype Malaysia (@hypemy)


TUMI’s Spring 2024 & CNY Collections @ The Exchange TRX

TUMI celebrated the grand opening of its store at The Exchange TRX with an exclusive showcase of the highly anticipated Spring 2024 and Lunar New Year collections. The event saw the attendance of esteemed celebrities and influential figures, creating a captivating atmosphere at TUMI’s latest store. Celebrities such as model Alicia Amin, content creator Brian See, singer Cik Manggis, actor Awal Ashaari, actress Scha Alyahya, content creator Azrel Ismail, and actress Eyka Farhana graced the occasion, joined by Randy Wong, TUMI General Manager of Southeast Asia.

While the Spring 2024 collection features architectural silhouettes, iridescent hardware, vibrant colorways, and unique textural elements, the Lunar New Year collection draws inspiration from the excitement of travel and exploration, featuring auspicious cloud motifs and a dancing dragon across 11 products.

The event offered an immersive experience, featuring personalized luggage tag engraving, a calligraphy workshop, notebook personalization and energetic beats by DJ Ashley Lau, creating a vibrant and celebratory atmosphere. In addition, guests were also enjoying their time at the “19 Degree moment” photobooth.

Watch Hype’s Exclusive Reel:

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A post shared by Hype Malaysia (@hypemy)

 


LANEIGE Store Opening @ 1Utama


We broke out the confetti and popped the skincare champagne when we celebrated the grand opening of Laneige’s new boutique in 1Utama Shopping Centre! The Korean skincare brand has amassed a cult following for its innovative products – and we got to check them all out at the new store!

The new Laneige 1Utama store offers a captivating experience, where beauty meets reality. We explored the entire Laneige store and its signature products, including the highly loved Water Bank series. In celebration of the grand opening, Laneige is offering tons of great deals and is even holding a Spend & Win contest for customers to stand a chance to win a luxurious 2D1N staycation at Kloe Hotel in Kuala Lumpur. For more details on the deals and how to win the staycation, head to the new Laneige store at One Utama Shopping Centre today!

Watch Hype’s Exclusive Reel:

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A post shared by Hype Malaysia (@hypemy)


Kuala Lumpur Warehouse Project (KLWP) 3.0 Press Conference

The third edition of the Kuala Lumpur Warehouse Project (KLWP) will be staged at the larger capacity KL Base @ Bandar Malaysia, over two days on the 26th & 27th of January, 2023. It will unleash no less than eight stellar international acts this time around, including world #14 progressive trance duo W&W from The Netherlands.

During the press conference at Quill City Mall, we learned that the local lineup will once again feature the world-beating Chukiess & Whackbhoi, as well as a renowned and rising tide of local stars: Ramsey Westwood, Rasztooten, Yonn & Smash, Nick Leon & Devo Wayne and Cassie D, among many others.

Watch Hype’s Exclusive Reel:

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A post shared by Hype Malaysia (@hypemy)


Sun & Sand Sports (SSS) @ Mid Valley Megamall 

We embarked on a fitness journey like never before as Sun & Sand Sports (SSS) unveiled a revolutionary experience, aptly themed ‘Sport Outside the Box’. During this event, shoppers participated in the SSS Active Arcade, a fun sports challenge that brought together unique and enjoyable sports experiences.

Apart from the fun activities held at Mid Valley Megamall’s centre court, we got to check out their latest outlet on the third floor – and we have to say that we were pretty amazed by the size as well as the variety of sportswear the store has to offer. Check out what went down in our reel below:

Watch Hype’s Exclusive Reel:

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A post shared by Hype Malaysia (@hypemy)


HWC Coffee X Kinohimitsu CNY Collab

We embarked on a brew-tiful journey with HWC Coffee and Kinohimitsu at the launch of their first-ever collaboration! Malaysia’s leading speciality coffee chain and renowned health brand partnered up to launch two exceptional beverage creations for the Lunar New Year, marking a new era of coffee innovation and luxury. At the launch of the new Coco-Nest Americano and Coco-Nest Caffe Latte, we got to try the two new drinks, which combine HWC’s smooth and aromatic coffee with Kinohimitsu’s nourishing bird’s nest.

In celebration of their new launch, HWC will also hold an exciting contest, offering a total prize pool of RM10,000! Through the ‘Sip and Win’ contest, customers can stand a chance to win weekly prizes by ordering the new collaboration drinks in-store or through HWC’s online delivery partners. HWC and Kinohimitsu are also launching the ‘Happy Coffee New Year’ Gift Box, featuring HWC’s signature coffee and Kinohimitsu bird’s nest, making it the perfect gift for loved ones this Lunar New Year! Discover more about this brew-tiful partnership at www.hwccoffee.my!

Watch Hype’s Exclusive Reel:

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A post shared by Hype Malaysia (@hypemy)


Sunway Malls’ CNY Celebration

Sunway Malls recently welcomed the Year of the Dragon with a rousing celebration at Sunway Pyramid, at their majestic golden dragon palace!

With CEO of Sunway Malls & Theme Parks HC Chan gracing the celebration, the Dragon’s Blessing Lunar New Year celebration was launched with resounding beats from traditional Chinese drums and vibrant spectacles of lion and dragon dance performances, leaving us in awe and wonder.

Watch Hype’s Exclusive Reel:

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A post shared by Hype Malaysia (@hypemy)


Columbia Store Launch @ Mid Valley Megamall 

Keeping you outdoors since 1938. Celebrating its entry to the Malaysian market, Columbia is currently hosting a roadshow at North Court, Mid Valley Megamall until 14th January 2024, with an array of engaging activities and workshops designed to excite and inspire Columbia consumers for their next outdoor adventure.

We were there to witness the exciting launch – and one of our favourite activities at the exhibition was the state-of-the-art Columbia Rain Room, where customers can experience rain indoors to test out Columbia’s OutDry products. Of course, the launch wouldn’t be complete without a tour of their latest outlet, located on the 3rd floor, opposite the Sun & Sand Sports store.

Watch Hype’s Exclusive Reel:

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A post shared by Hype Malaysia (@hypemy)


KitKat Golden Dragon Launch

We welcomed the auspicious Year of the Dragon with Nestle’s KitKat new Golden Dragon! In celebration of the Chinese New Year, KitKat introduced a new edition, incorporating the zesty flavour of orange with their much-loved chocolate! Inspired by the mythical Dragon scales, the stunning design of the new chocolate uses ‘Farbling’ to capture the spirit of the Dragon – a symbol associated with power, luck and prosperity in Chinese culture.

At the special launch event at Sunway Velocity Mall, we witnessed a jaw-dropping performance by the KitKat Golden Dragon Dance Troupe, who shared the prosperity with all the guests. KitKat brand ambassador Jestinna Kuan also took the stage to perform her new CNY song before joining some fans for a meet-and-greet session. We also tried out some games and activities at the roadshow – which are also available for guests to try and win some exclusive KitKat products!

Watch Hype’s Exclusive Reel:

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A post shared by Hype Malaysia (@hypemy)


MARISTAR’s ‘A Line Of Fashionista #5’ With Ivan Young


Maristar KL invited us to celebrate yet another talented designer at their ‘A Line Of Fashionista’ event! Held in the heart of Kuala Lumpur, in Starhill Bukit Bintang, the fifth edition of their fashion show series had good food and great fashion – courtesy of world-renowned designer, Ivan Young!

We witnessed a spectacular fashion show featuring some of Ivan Young’s designs – plus a sneak preview of their upcoming Lunar New Year collection. The Ivan Young fashion line was founded in 2017 by two aspiring sisters, Jane and Elle Tan, who wanted to share their love of fashion with the world. The duo was also at Maristar to introduce the label’s designs, all crafted with premium materials handpicked by Ivan Young.

Watch Hype’s Exclusive Reel:

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A post shared by Hype Malaysia (@hypemy)


NARS Powermatte High-Intensity Lip Pencil Launch

Critically-acclaimed cosmetics brand NARS unveiled their new Powermatte High-Intensity Lip Pencil- and we got to check it out at the launch at Element Hotel in Kuala Lumpur! The event highlighted the new lip pencil, a cream-to-matte lippie formulated with 12-hour staying power to deliver unstoppable saturation in a lightweight form.

Hosted by the lovely Alexis SueAnn, the brunch event not only celebrates the NARS lip pencil, but also CNY – complete with a lou sang session and specially-curated mocktails inspired by the lip pencils! Besides trying out the entire range of Powermatte High-Intensity Lip Pencils, we also got to try out the other members of the NARS Powermatte family, including the iconic lipstick.

Watch Hype’s Exclusive Reel:

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A post shared by Hype Malaysia (@hypemy)

#KitKatCha Eun-wooColumbiaHWC Coffee x KinohimitsuIvan YoungKuala Lumpur Warehouse ProjectLaneigeMaristarNARSSkechersSun & Sand SportsSunway MallsSunway PyramidTUMIvivo X100
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