The Exchange TRX has been welcoming a ton of A-list celebrities to the premise. The latest was K-pop sensation Cha Eun Woo (차은우). The 26-year-old was in town to celebrate the grand opening of Skechers’ first brand experience store in Malaysia.
In an unforgettable evening for fans and fashion enthusiasts, invited guests including Skechers trade and business partners, the media, and more, got to explore the newly opened store and try out the brand’s latest innovative and comfortable footwear and apparel collections.
“Today marks the grand opening of our inaugural brand experience store, coincidentally our 99th in Malaysia. This milestone isn’t just a step forward for Skechers in Malaysia but Southeast Asia; it’s a testament to our unwavering commitment to comfort and style. The presence of our esteemed ambassador, Cha Eun woo, adds an extra layer of significance to this momentous occasion. Together, we stride into the future, not just celebrating a new store, but embarking on a boundless journey of innovation, fashion, and unparalleled comfort,” expressed Zann Lee, Managing Director, Skechers Southeast Asia.
This groundbreaking brand experience store unveils a revolutionary running zone that is debuting for the first time at a Skechers location in Malaysia. Boasting an advanced treadmill and personalised run gait analysis, it guarantees a Skechers experience like never before—where runners can find the perfect pair to match their distinctive stride.
Following the ribbon-cutting ceremony, Cha Eun-woo engaged in a store tour with the Skechers Management team. During this insightful exploration, he was shown various sections of the store, including the Skechers DIY corner. This personalised tour provided a firsthand look at the diverse offerings and innovative features within the store, reinforcing the commitment to delivering an exceptional and unique shopping experience for Skechers enthusiasts.
“Beyond being a brand, Skechers is a lifestyle for me, seamlessly blending comfort and style. Comfort is very important to me and personally, I prefer a neat and comfortable style,so I choose Skechers very often for my styling.Not only that, Skechers shoes match with all kinds of styles, because a good looking design is always right for all looks.It empowers me to step into each day with confidence and flair.” said Cha Eun-woo, Skechers ambassador who arrived at the event wearing Skechers’ latest lifestyle apparel collection and Skechers Tres-Air UNO fashion sneakers.
The night hit its peak with an unforgettable after-party and meet and greet at Central Exchange featuring the star of the night, Cha Eun-woo. As the in-store buzz settled, a wave of dedicated fans created a lively chorus of chants, eagerly anticipating a moment with their idol.
Visit the new Skechers store at The Exchange TRX now at L2.57.0 & L2.58.0 on Level 2.
