As golden hooves usher in the warmth of reunion, Carlsberg gallops into the Year of the Horse, celebrating the festive season where smoothness and prosperity stride side by side. Backed by the prosperous Chinese zodiac designed limited- edition festive packaging, Carlsberg is once again Brewing Prosperity Together with every sip, every cheer, and every unforgettable reunion.
Drawing inspiration from the nobility of the Horse and the timeless elegance of Chinese lacquer art, the CNY festive-packaging design showcases majestic steeds emerging from swirling clouds shaped from Carlsberg’s signature hop leaf — a symbolic ascent towards continuous good fortune, smoothness, and prosperity. Dressed in auspicious crimson, radiant gold, and Carlsberg’s iconic jade green, it radiates joy, harmony, and optimism.
With its layered textures, modern detailing, and a Horse charging boldly into the new year, the design stands as a striking emblem of rising luck and forward momentum. To welcome the Year of the Horse with smooth and prosperous celebrations, Carlsberg is bringing more ‘ong’ on-ground with its signature CarlsCrib: CNY Edition happening in Kuala Lumpur from 30th January to 1st February 2026.
The brand is also inviting consumers to join the Shaking Prosperity Together celebration at selected super-and hypermarkets this CNY. Simply spend RM288 on participating Carlsberg brands and step up to the Shaking Prosperity Tree for a chance to shake and win exciting instant rewards — including a limited-edition Carlsberg Rummy Set that’s perfect for festive play and family fun. The on-ground experience takes place from 12pm to 5pm at selected outlets, turning everyday shopping into a hands-on lucky moment where prosperity comes with a shake and celebrations get an extra boost of smoothness.
That’s not all. From 1st January to 28th February 2026, consumers could win RM3,888 (8 winners every week!) or RM178 (88 winners weekly) just by raising a glass with Carlsberg. Enjoy any 3 bottles of Carlsberg Danish Pilsner, Carlsberg Smooth Draught, Connor’s or Sapporo at your favourite food courts or restaurants, and you’ll receive a deck of limited-edition Carlsberg playing cards, plus one contest entry.
There are tons of other promotions and contests, so be sure to follow the official Carlsberg website or social media pages for more information and updates.
