Carlsberg Smooth Draught’s Real Spicy, Real Smooth festival is back with an EVEN MORE captivating and thrilling journey of food and beer excitement! Known for crafting unforgettable exBEERiences, the Real Spicy, Real Smooth campaign is here to redefine your gastronomic escapades, blending the fiery thrill of spicy delights with the smooth embrace of Carlsberg Smooth Draught.
Brewed using an innovative cold hopping technique, Carlsberg Smooth Draught delivers a signature easy finish along with the smooth sensation of freshly-tapped beer. The brand is now celebrating Malaysians’ love affair with spicy cuisine with a bigger, more immersive activation at JioSpace, Petaling Jaya, from now to the 2nd of September. And guess what? It’s open to all beer enthusiasts!
Starting off with a refreshing cold Carlsberg Smooth Draught as a special welcome drink, you’re in for a delightful adventure of culinary exploration. The culinary genius behind Monster Chef, KC Choong, will present mouthwatering creations like Devil’s Curry Pocket Buns, Nasi Lemak Bomb, Mala Sui Yoke, and even a “Stinky” Popiah to add that extra spark to your taste buds. And indulge in Churn’s Beer-Gato – a fusion of artisanal affogato and smooth beer, and get your taste buds tingling with Bean Jr’s explosive Mala Tau Fu Fa. All these delicious delights are the perfect companions for Carlsberg Smooth Draught.
“Last year, Carlsberg Smooth Draught’s Real Spicy, Real Smooth treated 200 lucky winners to a VIP exBEERience in collaboration with a Penangite Michelin-starred Chef. This year, we’re turning up the heat with an even bigger and ‘smoother’ celebration of beer and local spice flavours. The Real Spicy, Real Smooth campaign is all about making flavourful food and smooth beer accessible to everyone,” said Stefano Clini, Managing Director of Carlsberg Malaysia.
Get ready to add a splash of creativity with an exclusive cocktail workshop by Jason Julian, the creative genius behind Soma’s Bar. Here’s your chance to create your signature concoctions over the weekend. And when happy hour rolls around, the fun gets dialed up with a ‘Tap Your Own Beer’ bar, a snazzy sip-and-snap photo booth for Insta-worthy memories, and exciting AR games with exclusive prizes up for grabs.
As the sun sets, the party cranks up with DJs spinning tracks that will keep you grooving all night long. Look out for special performances by the likes of Inquisitive, Singapore’s hottest DJ and producer, and local favourites Ramsey Westwood and DJ Kenji, among others.
And there’s more! Carlsberg Smooth Draught has teamed up with APOM, the quirky label known for its pun-tastic t-shirts and trinkets, along with Gumme, the creators of customised phone charms. Exclusive merchandise and specialty workshops by Gumme await. Plus, you can try your hand at customising your very own tote bags.
Whether you’re a beer enthusiast, a spice lover, or just looking for an unforgettable experience, Carlsberg Smooth Draught’s Real Spicy, Real Smooth is your ticket to a world of excitement. It’s open daily from 5pm to 11pm on weekdays, and 11m to 11pm on weekends and public holidays. And for the pet parents out there, don’t miss the pet-friendly pawty happening on weekends, from 11am to 2pm. It’s a furry fiesta filled with paw-some activities for you and your four-legged buddies.
To join the Real Spicy, Real Smooth event or find out more, click here! And make sure to ‘Like’ and ‘Follow’ them on Facebook and Instagram for the latest scoop and giveaways.
For those who just can’t get enough of Real Spicy, Real Smooth, there’s good news! Pick up an exclusive Spicy Discovery kit when you purchase two six-can packs of Carlsberg Smooth Draught from select outlets or enjoy six big bottles at coffee shops and food courts. Spending a minimum of RM100 on Carlsberg Smooth Draught at restaurants, bars, and pubs will also earn you this flavorful assortment. More info can be found out more here.
And remember, let’s always celebrate responsibly – if you drink, don’t drive. #CELEBRATERESPONSIBLY.
