Carlsberg invites consumers to bask in the beauty of artistically-crafted Carlsberg Danish Pilsner and Carlsberg Smooth Draught artist-edition Chinese New Year (CNY) bottles and cans. The creative artwork is an expression of new beginnings and celebrations, inviting all to raise a toast to abundant blessings.
Themed ‘Brewing Prosperity Together’, this coming Chinese New Year is made more auspicious with the Chinese characters ‘一起發’ or read in Chinese Pinyin as ‘178’ in numeric code, as the year 2025 marks Carlsberg’s 178th anniversary globally. A standout feature of this masterpiece is a striking snake motif, with Carlsberg’s iconic hop leaf masterfully reimagined as its head, gracefully weaving its way through a vibrant tapestry of blooming peonies, orchids, and delightful fireworks.
The creative fusion of the traditional Chinese Zodiac Snake with the contemporary hop leaf tastefully accentuates traditional beer-drinking occasions made #BestwithCarlsberg. This modern CNY festive packaging is the imaginative workings of the acclaimed, award-winning artist duo YAO from Malaysia and Su Su from China, both part of the renowned 1983ASIA outfit. The outcome is a creation that transcends cultural boundaries, radiating themes of renewal, joy, and good fortune.
Stefano Clini, Managing Director of Carlsberg Malaysia, expressed, “This Year of the Snake, we are thrilled to embody the essence of ‘Brewing Prosperity Together’ as Carlsberg goes beyond brewing great beers; it’s about creating experiences that bring people together in joy and harmony as we enter a promising new year. We hope this collection becomes a meaningful part of every celebration, adding elegance, prosperity, and a touch of smoothness to life’s most treasured moments. Here’s to a year that is truly #BestWithCarlsberg!”
This season, Carlsberg is bringing the festive spirit to life with immersive consumer engagements filled with vibrant performances and interactive moments to ring in the Year of the Snake with rhythm and energy. Dive into the hustle and bustle of the interactive CarlsBazaar coming to 1 Utama Shopping Centre in Selangor from 9th to 12th January and Gurney Plaza in George Town from 16th to 19th January. Consumers can explore exclusive Carlsberg merchandise, including chic, limited edition Chinese New Year apparel from Carlsberg’s collaboration with TNTCO. Designed to bring festive energy to your wardrobe, this collection combines the joy of the season with stylish streetwear, featuring vibrant colours and symbols of prosperity. Alongside these stylish pieces, discover festive treats and exclusive CNY goodies to enhance the celebrations.
From now to 31st January 2025, consumers will be able to get a Lock&Lock Electric Grill Pan when they shop for three cartons of Carlsberg products, one of which must be 1664, Connor’s, Sapporo, or Somersby cider, in super and hypermarkets, 99 Speedmart as well as e-commerce sites in West Malaysia.
In Sabah and Sarawak’s super- and hypermarkets and e-commerce sites, shoppers can get a Lock&Lock Electric Grill Pan when they purchase a total of three cartons: two cartons of Carlsberg Smooth Draught, and one carton of either 1664, Connor’s, Sapporo, or Somersby cider.
Additionally, consumers who purchase three cartons of either 1664 or Connor’s will be eligible for exclusive rewards. With any purchase of 1664 variants, shoppers can win a beautiful 1664 Mahjong set. For Connor’s, a cool mini fridge will be available for redemption. These offers are also available at super- and hypermarkets and e-commerce sites.
In convenience stores, consumers can redeem RM5 in Touch n’ Go eWallet credit and will be in the running to win an iPad Mini for every purchase of RM20 worth of Carlsberg products between now and 28th February 2025.
In food courts and hawker centres, consumers can redeem a Carlsberg Thermal Bottle with every submission of 9 bottle caps from participating brands from now until 16th February 2025. They also stand a chance to win a Lock&Lock Electric Grill or one of the 5 weekly grand prize Ang Pows of RM8,888.
In bars and pubs, consumers also stand to win one of the 75 limited-edition 1664 Mahjong sets each week when they spend RM118 on any combination of Carlsberg Danish Pilsner, Carlsberg Smooth Draught, Sapporo, Somersby or Connor’s for one entry or 1664 for two entries between now and 16th February 2025.
Last but not least, 60 participating outlets in Peninsular Malaysia will run Carlsberg’s ‘Drumming Prosperity Together’ engagement on selected weekends from now until 26th January 2025. With the purchase of Carlsberg products worth RM288 and more, consumers can beat the drum for a chance to win Rummy sets, RM8 or RM88 Touch ‘n Go eWallet Credit.
There’s more! Attend ‘CNY Nights’ at more than 80 hotspots nationwide from January to February 2025 and win even more of these great prizes.
For more exciting news and information on Carlsberg’s Chinese New Year celebrations, promotions and locations, visit Carlsberg’s website or follow Carlsberg on Facebook and Instagram for the latest updates! And remember, as part of advocating responsible consumption, #CELEBRATERESPONSIBLY – if you drink, don’t drive.
